App Development Edinburgh-based: Why Scottish development makes sense

As a Scottish business owner, you might want to consider finding a company that offers app development Edinburgh-based. Over the past several years, Scotland’s digital technology sector has exploded, and is now forecast to grow twice as fast as the rest of the Scottish economy in the years through to 2024. For experienced developers and businesses alike, that’s great news, as being able to invest in homegrown talent and keep our digital spend within our country is only going to be a good thing. Below, we round up some of the reasons you should keep it Scottish.

Unbeatable communication

If you’re looking to find app developers UK-based, then you should consider starting your search close to home. Indeed, one of the biggest benefits of finding a Scottish digital agency to work on your app development is that communication will be a breeze. Finding a company that offers app development UK-based is key if you care about the future of your app; outsourcing to an agency in another country could lead to miscommunication, and it might be hard to make changes as and when needed as your app and audience grow. With a Scottish-based agency, you can not only pick up the phone to ask questions about your app and have changes made in no time at all, but visit your developer in person to get hands-on and work collaboratively.

Indeed, being able to include your developer in the design process of your new application will have a wide number of benefits. Not only will they be able to provide the technical knowledge (for example, they’ll be able to tell you whether a feature is possible or legal), but they’ll be able to bring their own ideas to the table. What’s more, if they have industry experience and have worked on projects similar to yours in the past, they can recommend features and ideas and help you create an app that your audience will really want to engage and spend time with.

Developing with a UK audience in mind

Another huge benefit of having your app development Edinburgh-based is that Scottish devs will have an understanding of your audience. Specialist app development agencies, that only work for companies in particular niches, are a sensible idea if you want to save time on the research and development phase, as your app developer will already know who you want to target.

The cultural differences between British and American consumers is also something to consider. Whilst there are a lot of similarities between our two nations, there are lots of differences, too, which go far beyond changing out Zs for Ss. British consumers are more likely to be careful spenders than American consumers, and we spend less time using our devices than our US counterparts. As such, a Scotland-based agency makes sense, who can develop and build an app that is ‘sticky’ (designed with features to keep customers coming back, whether that’s push notifications or limited time offers) and incorporates features like Apple Pay for easy spending.

Zudu: app development Edinburgh businesses can depend on

If you’re looking for app development Edinburgh businesses can depend on, you’ve come to the right place. At Zudu, we offer award-winning app development for consumer and internal-facing applications, so whether you want to launch an app to sell your clothing or an app to monitor employees’ efficiency, we’ve got a solution for you. We’ve worked with brands like Edinburgh Napier University, and we’d love to work with you, too. Give us a call today on 01382 690080 to arrange a meeting with our team in Edinburgh. We look forward to hearing from you soon.