App development Scotland: Why you need an app for your business

Deciding on the right company that offers app development Scotland-based may initially seem like a struggle. Indeed, there are hundreds of app developers across our great country, all of whom label themselves as ‘the best’. But the truth is, ‘the best’ is very subjective, and an agency that creates an award-winning app for one business may not necessarily the best option for everyone. But one thing is for certain: launching an app for your Scottish business could change your fortunes, help you make more money, and get ahead of your competition.

Boosting customer loyalty

Perhaps one of the biggest reasons why you should work with a company that offers app development UK-based is to create an app that increases your customer loyalty. Apps give you the unique ability to develop sincere connections with your customers, as you can engage with them on a deeper level than you could through newspaper advertising or on social media. When a customer downloads your app to their phone, they’re signalling a commitment to your brand, and so treating them well and rewarding them with special offers can help to boost loyalty.

An added benefit of creating a custom app for your business is increased brand recognition. An app not only makes your business more visible, but it allows you to become known as a leading and trusted figure with your niche – meaning more and more people will check out your app over time and make purchases from your ecommerce store as a result. That cycle continues. As your app becomes more popular, word will spread and your app will soon become a viral sensation.

Providing more value

As a growing Scottish business, whether you’re a one-man band or manage a team of 100, you will no doubt always be looking for new ways to get ahead of the competition and provide your customers with more value. An app can do exactly that, as you’ll be able to present useful new features and functionality to your audience, whether that’s the ability to order a new outfit from their smartphone or book a place on a training course and gain access to learning materials.

By working with the best app developers UK-based, you’ll be able to add functionality to your app that no other local or national competitor has. Playing around with the latest development trends, whether that’s adding augmented reality to your app or allowing users to pay for their purchases using Apple Pay or Google Pay, will make your app more attractive. Research from Ofcom shows that UK consumers are ‘early adopters’ and enjoy trying out new technology, so don’t be afraid of adding an innovative new feature to your app, even if it is a little quirky.

Zudu: app development Scotland enterprises can trust

As a Scotland enterprise, finding an app developer that you can rely on is important. At Zudu, we offer app development Scotland-based, and from our offices in Glasgow, Edinburgh and our Dundee headquarters, we can meet with you face to face to discuss your app development project, and help to create a piece of software that resonates with your target audience. To find out more about what we do, feel free to peruse our website, or alternatively, get in touch with the team by clicking here to send an email, or by calling the office on 01382 690080.