What iOS App Analytics can teach you about your product

Although many marketing professionals and app development companies rely on third-party analytics and tracking tools to monitor engagement and behaviour, the free analytics service offered by Apple is often enough to help you make sense of your user base. App Analytics on iOS are available for free for all app developers with an Apple Developer …

  • 1st Jun, 21 -
  • James Buchan
  • Apps

How video content could increase your eCommerce website’s conversion rate

According to data from the Baymard Institute, the average cart abandonment rate globally is just under 70%. With eCommerce brands spending billions on search engine optimisation and ads to get potential customers on their product pages, it’s important to do everything you can to stand out and convince website visitors to part with their cash. …

Pre-launch marketing strategies to spread the word about your new app

For many businesses, developing an app is a significant investment and can represent the start of a new era. Whether you’re developing an eCommerce app to drive sales on the go, a piece of software that makes your customers’ lives easier, or a B2B app that positions your brand as an authority in your niche, …

  • 17th May, 21 -
  • James Buchan
  • Apps

Reserving a name for a future app development project

If you’ve got a great idea for a new app but aren’t quite ready to commit to the development just yet, you might want to think about reserving its name. There are now an eye-watering 1.96 million apps on the Apple App Store and 2.87 million apps available for download on the Google Play Store, …

  • 10th May, 21 -
  • James Buchan
  • Apps

How to create user personas for your app development project

When it comes to app development, it’s difficult to address your users’ needs without having a deep understanding of who they are. Though it’s possible to build the bare bones of an app and tweak it based on feedback, user personas allow you to empathise with your target audience, create a shared direction, and avoid …

  • 30th Apr, 21 -
  • James Buchan
  • Apps

The pros and cons of charging for your app

With consumers now spending more than four hours a day inside apps on their phones, developing an iOS or Android app for your business is no longer a nice-to-have. Offering unique functionality, whether through an eCommerce app or a productivity tool, can steer your organisation in an entirely new direction and unlock lucrative revenue streams …

  • 28th Apr, 21 -
  • James Buchan
  • Apps

5 things to avoid when developing an app

With consumers spending more time on their devices than ever before and apps expected to generate an eye-watering $935 billion in revenue per annum by 2023, there’s never been a better time to launch an application for your business. Whether you start on Android and work your way to iOS, build a hybrid app, or …

  • 12th Apr, 21 -
  • James Buchan
  • Apps

3 key growth areas for app development

With more than two million apps on the App Store and Google Play Store, finding new ways to differentiate from the competition and offer consumers a unique experience is vital. Middle of the road apps won’t suffice in 2021: unless you’re actively listening to user feedback and innovating in your field, your app doesn’t stand …

  • 5th Apr, 21 -
  • James Buchan
  • Apps

Monetising mobile apps: strategies to consider

Although app development can be time-consuming and require a hefty upfront investment, the rewards are virtually endless. Get your app right, and you could generate millions of dollars in in-app revenue; after all, the Apple App Store paid out an eye-watering $72.3 billion to developers last year, whilst Google Play apps collectively generated $38.6 billion. …

  • 30th Mar, 21 -
  • James Buchan
  • Apps

Things you need to know about voice commerce

Over the past couple of years, voice shopping has exploded in popularity. As consumers grow more comfortable speaking to their smart speakers and smartphone assistants, many are realising the benefits of ordering goods and services from their devices, without even having to look at a screen. Voice shopping is a non-visual experience, meaning customers have …

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