5 tips for hosting successful online events during COVID-19 pandemic

The coronavirus pandemic has not only put an end to live theatre and sports but business events, too. Conferences, exhibitions, and networking lunches have been postponed until further notice and businesses that rely on workshops and training sessions have had to adapt. The good news is that, at least in the business world, online alternatives …

Fresh lead generation techniques that could increase your profitability

A lead is much more than a website visitor or a potential buyer. They’re a one-step-away client – once you’ve given it that final push, they’ll convert and turn into a loyal customer. But in today’s competitive times, when consumers have more choice than ever before, getting clients to that stage can be challenging. Building …

How to overcome Google’s plans to ban third-party cookies

Earlier in the year, Google confirmed its intention to phase out cookies on its Chrome web browser, following Apple’s decision to do the same during its March keynote presentation. Cookies – those small text files that are created by almost every website you visit – have been used by advertisers for analytics companies for years …

Essential features to include in your new ecommerce website

B2B and B2C ecommerce continues to grow and breakneck speed, and with to the coronavirus pandemic forcing high streets to close for months on end, the industry will be worth £5.3 billion more this year than it was in 2019, reaching £78.9bn in the UK alone. And it’s clear why: consumers not only prefer to …

How to get your App approved on the App Store

You’ve spent months working with an app development team to create an innovative and user-focused app for your customers, and now it’s the moment of reckoning: submitting it to the App Store. Although Apple reviews thousands of new applications every day, the truth is that not all of those will be accepted; even Microsoft and …

  • 19th Aug, 20 -
  • James Buchan
  • Apps

Common PPC mistakes you need to avoid

Whether you’re just starting out or you’re introducing new sales funnels to capture leads, you will likely have considered pay-per-click (PPC) advertising. Considered the “quick win” in the world of marketing, PPC allows you to pay for a prominent spot atop search engine results pages (SERPs) and put your brand in front of potential customers …

6 features your ecommerce app needs to include

Consumers are spending more time on their phones than ever before, and thanks to the COVID-19 pandemic closing stores for several months, attitudes towards buying online have changed. According to one report, the crisis “permanently shifted” the UK to ecommerce dominance, and as a result, many historically brick-and-mortar retailers are moving online. Building a great-looking …

  • 30th Jul, 20 -
  • James Buchan
  • Apps

SEO for startups: What you need to get right on day one

Whether you’re buying a hamster or a new house, the chances are that you turn to Google when you’re looking for something online. And you’re not alone: 93% of online experiences begin with a search engine. That’s why the SEO industry is worth an eye-watering $80 billion around the world: businesses understand their sites need …

The benefits of creating location-specific pages on your website

Whilst modern web design favours minimalism with as few web pages as possible, location pages can prove to be a useful addition to your website. If you have a physical retail space or meet clients face-to-face in an office, the chances are you’d benefit from location-specific content on your website which, over time, could offer …

App Clips: Everything you need to know about iOS 14’s new feature

During June’s virtual Worldwide Developers Conference, Apple lifted the lid on the next version of its iOS operating system. Alongside a redesigned home screen, new Translate app, and an improved Siri, the company also announced App Clips – a new way for users to interact with third-party apps without actually having to download them onto …

  • 22nd Jun, 20 -
  • James Buchan
  • Apps

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