5 ways user experience design can improve your conversion rates

In today’s competitive times, developing a website that converts has never been tougher. Users have more choice, more distractions, and more power than ever before, so your site needs to deliver on user experience and make it as simple as possible for visitors to find what they want. If your site doesn’t respond in the …

  • 26th Aug, 19 -
  • James Buchan
  • UX

How to measure user satisfaction in your app – and increase it

All developers and businesses want users to download their apps. Mobile apps are not only expensive and time-consuming to develop, but they’re designed to be used by real people to solve real problems, so when app downloads are low it’s easy to feel disheartened. Engagement, retention, and conversion rates are vital to demonstrating the value …

  • 12th Aug, 19 -
  • James Buchan
  • Apps

How to design a website for multiple audiences

When a client comes to us to discuss a web design project, one of the first things we do is hone in on their target audience and develop a persona that we can build a website around. However, for companies with multiple audiences, that can become a little more challenging. In an ideal world, your …

User experience techniques to improve customer onboarding

According to one report, 20% of users abandon an app after using it just once. That’s an alarming statistic for app developers and businesses developing a custom app for their organisations, as once a user has taken the decision to uninstall an app, it’s unlikely they’re going to be back in a hurry. Simply put, …

  • 8th Jul, 19 -
  • James Buchan
  • Apps

How to think outside the box and improve your SEO

As an SME, spending money on SEO can often feel like a shot in the dark. Unless you have a strategy tailored to your business, taking into account your budget, competition, and niche, the chances are you’re going to struggle to climb to the top of the results pages organically. With engagements on social media …

How to use a QR code to market your business in 2019

Promote your products and services in China, and you’ll need a QR code or two. There, in the world’s most digitally-advanced country, QR codes are used for virtually every aspect of digital life, from paying for goods on WeChat Pay to adding a new friend on Weibo or even ordering food at KFC. Simply put, …

What Apple’s Project Catalyst means for your mobile app

Earlier this month, Apple lifted the lid on the latest updates coming to the iPhone, iPad, Mac, and Apple Watch operating systems in the autumn – an event that went down well with both journalists and the general public. Amongst the new features announced was a long-awaited Dark Mode for iOS, new Mac apps for …

  • 10th Jun, 19 -
  • James Buchan
  • Apps

What to ask an app developer before you hire them to work on your project

If you want to increase the volume and value of your sales and spread the word about your brand to build a loyal and engaged audience, then investing in a smartphone app for your business makes sound sense. The App Store and Google Play Store each boast more than two million unique apps, with more …

  • 28th May, 19 -
  • James Buchan
  • Apps

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