How to prepare your business for a switch from brick-and-mortar to eCommerce

The way we shop has changed. More and more people are moving online to make their purchases and keep up with demand, businesses are transitioning from brick-and-mortar to eCommerce. With foot traffic dropping, keeping a physical store open may become too costly for businesses, which is why the digital transformation is allowing businesses to not …

  • 27th Aug, 21 -
  • James Buchan
  • Apps

How to offer customer service inside of your mobile app

The way companies do business has always changed and evolved, however, as we move further into the digital age, these changes seem to happen even faster. Though one thing that will never change is the importance of customer service. So if your business always has been or is making the transition to being mobile-first, you …

  • 20th Aug, 21 -
  • James Buchan
  • Apps

Pay-per-click advertising mistakes you need to avoid

Using pay-per-click ads is a great way to promote your business and services online. If you’re new to the concept, these ads are a form of digital marketing where a business or organisation will publish an ad online, and get charged each time the ad is clicked on. These ads are built on a series …

How to write a great App Store description

So, you’ve spent an unholy amount of time developing, building, and perfecting your app and now, you’re ready to publish it on an app store. Firstly, congrats! This is a massive achievement. Although you may know what’s next, what you might not know is that the next step is where sometimes even the greatest apps …

  • 12th Aug, 21 -
  • James Buchan
  • Apps

What impact could Apple’s Mail Privacy Protection have on your email marketing?

If you work in email marketing and aren’t currently residing under a rock, it’s likely you’ve heard something about Apple’s recent announcement about their recent Apple Mail privacy protection updates. Data protection has been a huge talking about over the last few years, attracting both business and government action around the globe. Concerns over the …

How to drive your social media followers to your website or app

Is your website struggling for traffic? If so, this can be a cause for concern, especially if this is the main source of sales for your business. Unfortunately, simply having a great website is not enough in this day and age. This is also the case for those trying to increase their app downloads. Being …

Considerations to make before you embark on an app development project

There’s no getting away from the fact that developing an app can be an expensive process, and that’s without taking into account the ongoing maintenance and development required to keep it at the top of its game. In the world of software, nothing stands still for long: apps that were built three years ago could …

  • 28th Jul, 21 -
  • James Buchan
  • Apps

Signs it’s time to give your app an overhaul

Though you might have embraced the latest technologies and user interface design when you launched your app four years ago, you’ll know just as well as anyone that things don’t stand still in the world of app development. New operating systems, changing consumer habits, and competition from other players means it’s important to keep your …

  • 19th Jul, 21 -
  • James Buchan
  • Apps

Got an app? Here’s what you need to know about Android 12

If you’ve developed an app for your business, the chances are that it’s available on both the Apple App Store and Google Play Store to help you maximise downloads, engagements, and sales. The good news is that Google, the company behind Android, offers backwards compatibility for apps, so the chances are that you won’t need …

  • 12th Jul, 21 -
  • James Buchan
  • Apps

5 tips for improving your iOS push notifications

Whether your business has an eCommerce app to generate sales or you’ve developed a SaaS product and want professionals to pay to use your features, you’ll know that push notifications are a great marketing tool. Not only do they allow you to immediately send content to your users, but encourage them to try out new …

  • 8th Jul, 21 -
  • James Buchan
  • Apps

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