How to create user personas for your app development project

When it comes to app development, it’s difficult to address your users’ needs without having a deep understanding of who they are. Though it’s possible to build the bare bones of an app and tweak it based on feedback, user personas allow you to empathise with your target audience, create a shared direction, and avoid …

  • 30th Apr, 21 -
  • James Buchan
  • Apps

The pros and cons of charging for your app

With consumers now spending more than four hours a day inside apps on their phones, developing an iOS or Android app for your business is no longer a nice-to-have. Offering unique functionality, whether through an eCommerce app or a productivity tool, can steer your organisation in an entirely new direction and unlock lucrative revenue streams …

  • 28th Apr, 21 -
  • James Buchan
  • Apps

5 things to avoid when developing an app

With consumers spending more time on their devices than ever before and apps expected to generate an eye-watering $935 billion in revenue per annum by 2023, there’s never been a better time to launch an application for your business. Whether you start on Android and work your way to iOS, build a hybrid app, or …

  • 12th Apr, 21 -
  • James Buchan
  • Apps

3 key growth areas for app development

With more than two million apps on the App Store and Google Play Store, finding new ways to differentiate from the competition and offer consumers a unique experience is vital. Middle of the road apps won’t suffice in 2021: unless you’re actively listening to user feedback and innovating in your field, your app doesn’t stand …

  • 5th Apr, 21 -
  • James Buchan
  • Apps

Monetising mobile apps: strategies to consider

Although app development can be time-consuming and require a hefty upfront investment, the rewards are virtually endless. Get your app right, and you could generate millions of dollars in in-app revenue; after all, the Apple App Store paid out an eye-watering $72.3 billion to developers last year, whilst Google Play apps collectively generated $38.6 billion. …

  • 30th Mar, 21 -
  • James Buchan
  • Apps

Native Apps vs. Cross-Platform Apps apps vs. Web Apps

Whatever your niche, whether you’re a personal trainer or a whisky distributor, there’s no getting away from the power of apps. Consumers spent 3.5 trillion minutes inside of Android apps alone in 2020, and spent $19 billion on the App Store last year, too. By 2024, consumers around the world will download an eye-watering 184 …

  • 8th Mar, 21 -
  • James Buchan
  • Apps

Clutch Awards Zudu as Best App Developer in the UK 2021

As companies are now recognising the importance of going mobile, we are seeing new emerging trends in mobile development every day! People are using their phones more, both for work and for leisure – checking emails, sharing content on social media, watching videos, etc. – and there is an increase in demand for the security …

  • 17th Feb, 21 -
  • James Buchan
  • Apps, News

What iOS ad tracking changes mean for your business

Last year, at Apple’s Worldwide Developers Conference, the company announced iOS 14, one of the biggest overhauls to the iPhone operating system to date. Amongst the changes was App Tracking Transparency, a feature that gives consumers more control over the data companies hold over them, and how they’re tracked and profiled across the web. Following …

  • 15th Feb, 21 -
  • James Buchan
  • Apps

Why you should consider widgets when building iOS apps

Apple made a significant leap forward with the release of iOS 14 in 2020, introducing new widgets that can be placed anywhere on users’ home screens. These small app-like panes display select information, and with Smart Stack, widgets can be aggregated and scrolled through, offering a “round up” of the day ahead or an insight …

  • 21st Jan, 21 -
  • James Buchan
  • Apps

10 tips for designing the perfect app icon

You only have one shot at making the right first impression. Whether you’re promoting your app through pay-per-click, an influencer campaign or organically on the app stores, it’s vital that it stands out from the competition and encourages potential users to download it. But with more than two million apps on the Apple App Store …

  • 18th Jan, 21 -
  • James Buchan
  • Apps

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