What to think about when designing a smartwatch app

Wearable technology certainly isn’t new, but it wasn’t until Apple unveiled its Apple Watch back in 2015 when consumers started to take it seriously. Since then, millions of devices, from manufacturers like Google, Samsung, and FitBit, have been sold around the world, and the latest figures suggest more than 140 million wearable devices will be …

  • 20th Nov, 18 -
  • James Buchan
  • Apps

How to increase in-app purchases and generate more revenue

Although in-app advertising spending is worth more than $45.3 billion per year, filling a custom app with adverts for another company isn’t the best way to make money. Indeed, whether you’re launching an app as an extension of your business or you’re hoping to create a business out of an app, finding ways to monetise …

  • 13th Nov, 18 -
  • James Buchan
  • Apps

An introduction to Android Instant Apps

As a company that offers Android app development, we know that consumers love to interact with their favourite businesses and enjoy unique functionality through custom apps. Indeed, an app not only allows you to increase loyalty and brand awareness, but it also provides revenue streams and the ability to send push notifications, which increases the …

  • 16th Oct, 18 -
  • James Buchan
  • Apps

How to design apps for smartphones with notches

With the iPhone X and the upcoming Google Pixel 3 bringing notches to the masses to accommodate facial recognition and the removal of a home button, smartphones have more screen real estate than ever before. As a developer, it’s your responsibility to adapt your user interfaces to take advantage of this new space and help …

  • 28th Aug, 18 -
  • James Buchan
  • Apps

An introduction to Search Ads on the App Store

Launching an app offers a wide range of benefits, not least increased brand awareness and a more engaged customer base. However, once you’ve taken the time to design an app and launched it in the iOS App Store, the biggest challenge is getting people to download it. In today’s article, we give you an introduction …

  • 13th Aug, 18 -
  • James Buchan
  • Apps

What app developers need to know about Apple’s upcoming iOS 12

As one of the world’s most popular operating systems, iOS is a platform that you simply cannot avoid if you’re a developer or entrepreneur with a smartphone app. With more than 500 million app store visits every week and Apple paying out more than $26 billion to developers in 2017 alone, the future of smartphone …

  • 19th Jun, 18 -
  • James Buchan
  • Apps

How to make sure your new smartphone app is GDPR-compliant

With the General Data Protection Regulation now in full swing, businesses have transformed the way they manage and protect users’ data on their websites – and you need to do the same. The chances are you were inundated earlier in the month with emails from companies wanting to keep you on their mailing lists, and …

  • 29th May, 18 -
  • James Buchan
  • Apps

How to promote your smartphone app and increase downloads

There’s no getting away from the fact that an app for your business makes sense. There are a number of benefits, including increased brand awareness, better customer service and improved retention, but the hard work is getting users to download a new app. Today, we’re putting together five great ways to spread the word about …

  • 15th May, 18 -
  • James Buchan
  • Apps

How to improve customer service using a mobile app

Whether you run an ecommerce store, deal with customers face-to-face or you offer software as a service (SaaS), delivering exceptional customer service is essential. 78% of consumers have pulled out of a transaction because of poor customer service, and twice as many people tell others about a bad service than a good service, so it …

  • 24th Apr, 18 -
  • James Buchan
  • Apps

Talbase – An Award Winning Software as a Service Product for Recruiters

The team at Zudu not only work on client projects but we also love to work on our own systems, and Talbase is the result of a year-long project which gained strategic partnerships, investment and winning a prestigious Scottish Edge award. Talbase is a modern, mobile responsive, cloud based recruitment software with industry-leading 3D avatar-led …

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