How to localise your app for a new market and reach more users

Developing an app can be an expensive and time-consuming task, so it’s natural that you’d want to expand into new markets to boost your reach and claw back your investment as soon as possible. When done correctly, localisation can increase the value and appeal of your app overseas, resulting in a considerable jump in subscribers …

  • 9th Sep, 19 -
  • James Buchan
  • Apps

How to measure user satisfaction in your app – and increase it

All developers and businesses want users to download their apps. Mobile apps are not only expensive and time-consuming to develop, but they’re designed to be used by real people to solve real problems, so when app downloads are low it’s easy to feel disheartened. Engagement, retention, and conversion rates are vital to demonstrating the value …

  • 12th Aug, 19 -
  • James Buchan
  • Apps

User experience techniques to improve customer onboarding

According to one report, 20% of users abandon an app after using it just once. That’s an alarming statistic for app developers and businesses developing a custom app for their organisations, as once a user has taken the decision to uninstall an app, it’s unlikely they’re going to be back in a hurry. Simply put, …

  • 8th Jul, 19 -
  • James Buchan
  • Apps

What Apple’s Project Catalyst means for your mobile app

Earlier this month, Apple lifted the lid on the latest updates coming to the iPhone, iPad, Mac, and Apple Watch operating systems in the autumn – an event that went down well with both journalists and the general public. Amongst the new features announced was a long-awaited Dark Mode for iOS, new Mac apps for …

  • 10th Jun, 19 -
  • James Buchan
  • Apps

What to ask an app developer before you hire them to work on your project

If you want to increase the volume and value of your sales and spread the word about your brand to build a loyal and engaged audience, then investing in a smartphone app for your business makes sound sense. The App Store and Google Play Store each boast more than two million unique apps, with more …

  • 28th May, 19 -
  • James Buchan
  • Apps

Six ways to introduce real-time features into your mobile app

As the world becomes increasingly globalised and competitive, businesses of all shapes and sizes must work harder to deliver something unique to their customers. As well as building a brand and a great website, you may want to consider investing in an app for your brand and incorporating engaging, interactive, and responsive real-time features that …

  • 22nd Apr, 19 -
  • James Buchan
  • Apps

5 ways to encourage users to review your app

If you’re thinking about a trip to the movies or want to book a table at a local restaurant, the chances are that you’ll head to Google to read reviews first. The internet has transformed the way we make purchasing decisions, with nearly 90% of consumers reading reviews before they buy something online. What’s more, …

  • 8th Apr, 19 -
  • James Buchan
  • Apps

What to think about when designing apps for foldable displays

Whether you’re a phone fanatic or prefer your Nokia 3310, it’s going to be hard to avoid the latest smartphone revolution: foldable technology. Three of Asia’s biggest manufacturers – Samsung, LG, and Huawei – have all announced their first foldable display phones. The Samsung Galaxy Fold, the LG DualScreen, and the Huawei Mate X have …

  • 18th Mar, 19 -
  • James Buchan
  • Apps

5 trends that will change app development in 2019 and beyond

At Zudu, we know that nothing stands still for long in the world of app development. Indeed, Apple and Google release annual operating system upgrades, new hardware unlocks new possibilities for developers and businesses, and Facebook issues a new version of its social networking app at least once per week on the App Store. As …

  • 18th Feb, 19 -
  • James Buchan
  • Apps

5 app store optimisation (ASO) tips to drive downloads to your app

You’ve spent months working with an app development company to build the ultimate mobile app for your business, celebrated the launch with your staff and business network, and now you’re waiting for the downloads to start trickling in. Unfortunately, it’s only when you launch your app that the hard work truly begins, and encouraging users …

  • 22nd Jan, 19 -
  • James Buchan
  • Apps

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