8 things to think about when testing an app

With 1.8 million apps on the App Store and 2.6 million on the Play Store, encouraging users to download yours can be tough. In today’s always-on, always-connected times, you’d think it would be easy to build awareness for your B2C app and top the charts, but smartphone users are downloading fewer apps than ever before, …

  • 17th Feb, 20 -
  • James Buchan
  • Apps

6 ways to use data to improve design

Though designers and developers often “use their gut” when building new interfaces, there’s no denying that data is the best way to create quality products that deliver value to users. Whether you’re redesigning a site, planning a landing page, overhauling your app or building an enterprise solution to increase your team’s sales and productivity, depending …

App Store Advertising: the biggest pros and cons

So, you’ve done it. After months of planning, research, development and testing, you’ve launched your first app. Now what? Once you’ve shared it with friends, family, colleagues, business contacts and your newsletter, the trickiest part is encouraging the general public to find it and download it. Though the average smartphone user has between 60 and …

  • 3rd Feb, 20 -
  • James Buchan
  • Apps

5 ways to simplify your website and app designs

“Good design is obvious. Great design is transparent.” Whether you’re designing a new website or an app, it pays to keep things simple. Simplicity is about much more than using minimal colours and white space – it’s about delving deeper into the minds of your users and developing a product that “just works”.  No unnecessary …

How to protect your mobile app against cybersecurity threats

If you’ve spent months on end and thousands of pounds building a cutting-edge app for your business, the last thing you want to happen is for it to be cloned or hacked. As a business owner, it’s critical that you take the security of your app seriously – if you don’t, you could stand to …

  • 6th Jan, 20 -
  • James Buchan
  • Apps

5 app development trends UK businesses should know about it 2020

The “world of apps” is ever-evolving, with corporations pumping millions into new concepts and ideas to encourage consumers to spend more time and money engaging with brands. As a small business, it can feel pretty overwhelming trying to keep up with the latest trends. From integrating with digital wallets to tracking e-commerce order deliveries through …

  • 4th Nov, 19 -
  • James Buchan
  • Apps

How to localise your app for a new market and reach more users

Developing an app can be an expensive and time-consuming task, so it’s natural that you’d want to expand into new markets to boost your reach and claw back your investment as soon as possible. When done correctly, localisation can increase the value and appeal of your app overseas, resulting in a considerable jump in subscribers …

  • 9th Sep, 19 -
  • James Buchan
  • Apps

How to measure user satisfaction in your app – and increase it

All developers and businesses want users to download their apps. Mobile apps are not only expensive and time-consuming to develop, but they’re designed to be used by real people to solve real problems, so when app downloads are low it’s easy to feel disheartened. Engagement, retention, and conversion rates are vital to demonstrating the value …

  • 12th Aug, 19 -
  • James Buchan
  • Apps

User experience techniques to improve customer onboarding

According to one report, 20% of users abandon an app after using it just once. That’s an alarming statistic for app developers and businesses developing a custom app for their organisations, as once a user has taken the decision to uninstall an app, it’s unlikely they’re going to be back in a hurry. Simply put, …

  • 8th Jul, 19 -
  • James Buchan
  • Apps

What Apple’s Project Catalyst means for your mobile app

Earlier this month, Apple lifted the lid on the latest updates coming to the iPhone, iPad, Mac, and Apple Watch operating systems in the autumn – an event that went down well with both journalists and the general public. Amongst the new features announced was a long-awaited Dark Mode for iOS, new Mac apps for …

  • 10th Jun, 19 -
  • James Buchan
  • Apps

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