Clutch Awards Zudu as Best App Developer in the UK 2021

As companies are now recognising the importance of going mobile, we are seeing new emerging trends in mobile development every day! People are using their phones more, both for work and for leisure – checking emails, sharing content on social media, watching videos, etc. – and there is an increase in demand for the security …

  • 17th Feb, 21 -
  • James Buchan
  • Apps, News

What iOS ad tracking changes mean for your business

Last year, at Apple’s Worldwide Developers Conference, the company announced iOS 14, one of the biggest overhauls to the iPhone operating system to date. Amongst the changes was App Tracking Transparency, a feature that gives consumers more control over the data companies hold over them, and how they’re tracked and profiled across the web. Following …

  • 15th Feb, 21 -
  • James Buchan
  • Apps

Why you should consider widgets when building iOS apps

Apple made a significant leap forward with the release of iOS 14 in 2020, introducing new widgets that can be placed anywhere on users’ home screens. These small app-like panes display select information, and with Smart Stack, widgets can be aggregated and scrolled through, offering a “round up” of the day ahead or an insight …

  • 21st Jan, 21 -
  • James Buchan
  • Apps

10 tips for designing the perfect app icon

You only have one shot at making the right first impression. Whether you’re promoting your app through pay-per-click, an influencer campaign or organically on the app stores, it’s vital that it stands out from the competition and encourages potential users to download it. But with more than two million apps on the Apple App Store …

  • 18th Jan, 21 -
  • James Buchan
  • Apps

App retention strategies to ensure your software enjoys success and longevity

Though benchmarks vary greatly from industry to industry, mobile apps have an average 30-day retention rate of 42%, and a 90-day retention rate of 25%. That means for every 1,000 people who download your app, just 250 will still be using it in three months’ time. Data from AppsFlyer found that retention rates of the …

  • 11th Jan, 21 -
  • James Buchan
  • Apps

Why you should consider a Minimum Viable Product (MVP) strategy in app development

App development is not only incredibly time-consuming, but it can be prohibitively costly for some businesses. As well as upfront development costs, often running into tens or hundreds of thousands of pounds, you’ll need to budget for marketing, maintenance, bug fixes, and ongoing product development as your application grows. Add on top of this the …

  • 21st Dec, 20 -
  • James Buchan
  • Apps

Zudu Behind the Scenes: A Look at Some of Our Latest Projects

Designing a product from scratch for our clients always comes with its own unique set of challenges. However, as we are not restricted by templates, our development and design teams are able to create something truly personalised for each and every customer.   Two of our latest projects demonstrate our team’s ability to adapt and …

Analysing user feedback and behaviour to improve your app

Developing an iOS or Android app for your business can be a stressful and time-consuming process, but the unfortunate truth is that the hard work doesn’t stop once you’ve published it to the App Store. Indeed, top apps release one to four updates every month, tweaking and changing parts of their software based on feedback …

  • 9th Nov, 20 -
  • James Buchan
  • Apps

How to get your App approved on the App Store

You’ve spent months working with an app development team to create an innovative and user-focused app for your customers, and now it’s the moment of reckoning: submitting it to the App Store. Although Apple reviews thousands of new applications every day, the truth is that not all of those will be accepted; even Microsoft and …

  • 19th Aug, 20 -
  • James Buchan
  • Apps

6 features your ecommerce app needs to include

Consumers are spending more time on their phones than ever before, and thanks to the COVID-19 pandemic closing stores for several months, attitudes towards buying online have changed. According to one report, the crisis “permanently shifted” the UK to ecommerce dominance, and as a result, many historically brick-and-mortar retailers are moving online. Building a great-looking …

  • 30th Jul, 20 -
  • James Buchan
  • Apps

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