Analysing user feedback and behaviour to improve your app

Developing an iOS or Android app for your business can be a stressful and time-consuming process, but the unfortunate truth is that the hard work doesn’t stop once you’ve published it to the App Store. Indeed, top apps release one to four updates every month, tweaking and changing parts of their software based on feedback …

  • 9th Nov, 20 -
  • James Buchan
  • Apps

How to get your App approved on the App Store

You’ve spent months working with an app development team to create an innovative and user-focused app for your customers, and now it’s the moment of reckoning: submitting it to the App Store. Although Apple reviews thousands of new applications every day, the truth is that not all of those will be accepted; even Microsoft and …

  • 19th Aug, 20 -
  • James Buchan
  • Apps

6 features your ecommerce app needs to include

Consumers are spending more time on their phones than ever before, and thanks to the COVID-19 pandemic closing stores for several months, attitudes towards buying online have changed. According to one report, the crisis “permanently shifted” the UK to ecommerce dominance, and as a result, many historically brick-and-mortar retailers are moving online. Building a great-looking …

  • 30th Jul, 20 -
  • James Buchan
  • Apps

App Clips: Everything you need to know about iOS 14’s new feature

During June’s virtual Worldwide Developers Conference, Apple lifted the lid on the next version of its iOS operating system. Alongside a redesigned home screen, new Translate app, and an improved Siri, the company also announced App Clips – a new way for users to interact with third-party apps without actually having to download them onto …

  • 22nd Jun, 20 -
  • James Buchan
  • Apps

What is the Huawei AppGallery, and should I develop an app for it?

Though Huawei runs on Android and used the Google Play Store for a number of years, the Chinese technology giant is moving to its own app store – the Huawei AppGallery. The firm’s app distribution platform is the biggest challenger to iOS and Android to date, and whilst it’s still minuscule in comparison right now, …

  • 8th Jun, 20 -
  • James Buchan
  • Apps

The biggest advantages and disadvantages of hybrid apps

When you think about app development, the chances are that iOS and Android come to mind. Most businesses who create a custom piece of software for smartphones will choose to launch on one or both of those platforms, and then transition towards other ecosystems like Windows and macOS. However, if you’re considering an app for …

  • 18th May, 20 -
  • James Buchan
  • Apps

8 things to think about when testing an app

With 1.8 million apps on the App Store and 2.6 million on the Play Store, encouraging users to download yours can be tough. In today’s always-on, always-connected times, you’d think it would be easy to build awareness for your B2C app and top the charts, but smartphone users are downloading fewer apps than ever before, …

  • 17th Feb, 20 -
  • James Buchan
  • Apps

6 ways to use data to improve design

Though designers and developers often “use their gut” when building new interfaces, there’s no denying that data is the best way to create quality products that deliver value to users. Whether you’re redesigning a site, planning a landing page, overhauling your app or building an enterprise solution to increase your team’s sales and productivity, depending …

App Store Advertising: the biggest pros and cons

So, you’ve done it. After months of planning, research, development and testing, you’ve launched your first app. Now what? Once you’ve shared it with friends, family, colleagues, business contacts and your newsletter, the trickiest part is encouraging the general public to find it and download it. Though the average smartphone user has between 60 and …

  • 3rd Feb, 20 -
  • James Buchan
  • Apps

5 ways to simplify your website and app designs

“Good design is obvious. Great design is transparent.” Whether you’re designing a new website or an app, it pays to keep things simple. Simplicity is about much more than using minimal colours and white space – it’s about delving deeper into the minds of your users and developing a product that “just works”.  No unnecessary …

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