Pay-per-click advertising mistakes you need to avoid

Using pay-per-click ads is a great way to promote your business and services online. If you’re new to the concept, these ads are a form of digital marketing where a business or organisation will publish an ad online, and get charged each time the ad is clicked on. These ads are built on a series …

Zudu’s Sister Company, NihaoScotland, Is Launching A Digital Campaign To Support The UK Fashion Industry

Since its launch in 2018, Zudu’s NihaoScotland platform has promoted numerous Scottish businesses to Chinese consumers by partnering with local experts and influencers on Chinese social media networks such as WeChat, Douyin, and Xiaohongshu: reaching an average of over 500,000 users per post in every campaign. The latest NihaoScotland campaign is set to launch on …

What impact could Apple’s Mail Privacy Protection have on your email marketing?

If you work in email marketing and aren’t currently residing under a rock, it’s likely you’ve heard something about Apple’s recent announcement about their recent Apple Mail privacy protection updates. Data protection has been a huge talking about over the last few years, attracting both business and government action around the globe. Concerns over the …

How to drive your social media followers to your website or app

Is your website struggling for traffic? If so, this can be a cause for concern, especially if this is the main source of sales for your business. Unfortunately, simply having a great website is not enough in this day and age. This is also the case for those trying to increase their app downloads. Being …

How PPC and SEO can work together as part of a digital marketing strategy

It’s an age-old digital marketing conundrum: are you better off putting your budget into SEO or pay-per-click (PPC)? It’s often said that, for those who are looking for a “quick win” and need to demonstrate a return on their investment as soon as possible, PPC campaigns are more effective, as you’re paying for immediate reach …

How to deal with – and overcome – negative SEO

Though investing in a search engine optimisation campaign can increase your chances of appearing at the top spot on Google for relevant search terms, there’s no guarantee that your competitors won’t be working twice as hard. In most cases, that simply means they’ll also be optimising their content, building links, and writing quality, impactful content, …

Things you need to know about voice commerce

Over the past couple of years, voice shopping has exploded in popularity. As consumers grow more comfortable speaking to their smart speakers and smartphone assistants, many are realising the benefits of ordering goods and services from their devices, without even having to look at a screen. Voice shopping is a non-visual experience, meaning customers have …

5 ways to build a relationship with eCommerce customers post-purchase

You spend months developing an eCommerce website, building up your brand and pushing consumers to visit your website, and someone finally converts into a customer. Job done, right? Unfortunately not. If you want to hold onto that customer and encourage them to buy from you time and time again, you need to work on building …

Ecommerce trends to watch out for in 2021

2020 was a year of unprecedented growth for ecommerce, with more than 30% of all retail sales in the UK now attributable to the sector. The COVID-19 pandemic may have presented new challenges to digital businesses, but it also unlocked incredible opportunities for those who were agile. Below, we’ve put together some emerging ecommerce trends …

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