Google Analytics Guide: Which key metrics to focus on

What key google analytics metrics should I focus on? You’ve got your business set up on Google Analytics and now you’re ready to learn how your website is performing and gather insights on your web visitors. Are you on the right tracks? Getting started on Google Analytics can be super exciting, and yet equally daunting. …

Branding – The ZuDus and ZuDon’ts

Why should you bother with developing a memorable brand? Today’s post is about branding. Everyone is able to quickly identify brands that they love and even some brands that they try to avoid.  I’m sure you can think of a few brands that fall into either of these categories off the top of your head. …

Content Marketing – The ZuDus and ZuDon’ts

So just how do you create content that’s actually worth consuming? How do you stand out? In a previous blog we took a look at website design, how to make sure your online ‘destination’ is appealing and how that can convert into enquiries and sales. Now let’s take the next step and look at content marketing …

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