How to think outside the box and improve your SEO

As an SME, spending money on SEO can often feel like a shot in the dark. Unless you have a strategy tailored to your business, taking into account your budget, competition, and niche, the chances are you’re going to struggle to climb to the top of the results pages organically. With engagements on social media …

How to use a QR code to market your business in 2019

Promote your products and services in China, and you’ll need a QR code or two. There, in the world’s most digitally-advanced country, QR codes are used for virtually every aspect of digital life, from paying for goods on WeChat Pay to adding a new friend on Weibo or even ordering food at KFC. Simply put, …

10 questions to ask before hiring an SEO agency

A well-designed website is useless unless it drives targeted traffic to your website and helps you to increase brand awareness and convert visitors into customers. But taking the time to understand Google’s best practices and start ranking for key terms related to your industry and location can take time, causing many businesses to give up …

Increase your website’s security with our ten top tips

Your company website is no longer just a company website – it’s your shop front, and likely a major source of business and lead generation. If it’s hacked or goes down, you’ll not only lose revenue, but you’ll risk damaging your brand reputation – or worse still, breaking the law. A typical FTSE 100 company …

Local SEO: How to get to the top of Google in your area

Whether you’re promoting a corner shop or a high-end hotel and spa, digital marketing has never been more important. As well as focusing on social media, developing a website and app for your business, and investing in paid ads on Google and Facebook, one of the best techniques for putting your firm in front of …

5 e-commerce conversion rate optimisation techniques to consider

In the United Kingdom alone there are more than 45 million e-commerce users, with another 4 million expected to start shopping online by 2021. According to Statista, we’re expected to spend an eye-watering US$93 billion this year – increasing to US$113.64 million by 2023. Whether you operate in the fashion industry (online fashion sales will …

5 key marketing trends to watch out for in 2019

If you want to take your business to the next level in 2019 and execute a marketing strategy that is precise, relevant, engaging and competitive, then you must be at the top of your game and embrace new industry trends. Below, we’ve put together five of the biggest trends in the world of digital marketing, …

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