5 ways to increase mobile engagement and generate sales

We don’t need to tell you that ecommerce is big business. Latest reports suggest that 18% of all retail sales will be conducted online this year and that 62% of smartphone users have made a purchase on their smartphone in the past six months. Figures like these are growing year on year as consumers are …

How to appear on Google Home and Amazon Alexa searches

Whether you’re a fan of smart speakers or you’re yet to adopt, it’s hard to deny the power of the technology. An incredible 40% of all UK households will own an Amazon Alexa, Google Home or Apple HomePod by the end of 2018, and by 2020, 30% of all searches will be voice-conducted. As a …

How to adapt your marketing to expand into new territories

Finding ways to make your business more profitable year on year can be tough. Of course, you can find new customers by using digital marketing techniques like a new website, a custom app, an SEO campaign or aggressive pay-per-click, but if you’re looking for long-term, sustainable growth, then entering a new territory could be the …

How to maintain a consistent brand across various digital channels

In the world of marketing, consistency is key. Being able to put across a clear and consistent message to your target market, regardless of where you’re at or what platform you’re using, will enable you to find more customers and keep existing ones committed to your business. Today, we’re delving deeper into some of the …

The 4 step guide to optimising your site for search engines and mobile

While digital marketing has made it easier than ever to make a splash online, selling products and services is becoming more competitive as new businesses flood the market. One way to stand out is by ranking high on search engines on desktops and mobile. Below, we’ve put together a four-step guide to fine-tuning your site …

10 stats that prove you need a mobile app for your business

Every business owner wants to increase retention, drive sales and improve their brand image, and one of the best ways you can do that is by launching an app. Below, we’ve rounded up ten mind-blowing statistics that will prove why you should invest in a mobile app for your business.   197 billion apps were …

7 essential features of any successful ecommerce website design

Whether you’re launching a new ecommerce business or you’re taking a bricks and mortar store online, there are lots of things you need to think about when designing a new website. With increasing competition from multinational firms such as Amazon, you need to work hard to offer the best user experience and encourage customers to …

Beginner’s SEO: 5 quick SEO wins that will increase your rank

Promoting a business with no budget used to be tough, but thanks to digital techniques like social media, content marketing and search engine optimisation, it no longer has to be. Today, we’ve put together five ways that you can improve your website’s SEO without having to swallow a handbook. Follow these simple steps, and you’ll …

The benefits of mobile apps for small and medium-sized businesses

If you run a business, then you’ll most likely have a website where you promote your products and services. But have you considered the benefits of a customer-facing mobile app for your brand, too? Below, we’ve put together just some of the reasons why this can benefit your business significantly. Instant loading In today’s always-on …

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