The 4 step guide to optimising your site for search engines and mobile

While digital marketing has made it easier than ever to make a splash online, selling products and services is becoming more competitive as new businesses flood the market. One way to stand out is by ranking high on search engines on desktops and mobile. Below, we’ve put together a four-step guide to fine-tuning your site …

10 stats that prove you need a mobile app for your business

Every business owner wants to increase retention, drive sales and improve their brand image, and one of the best ways you can do that is by launching an app. Below, we’ve rounded up ten mind-blowing statistics that will prove why you should invest in a mobile app for your business.   197 billion apps were …

7 essential features of any successful ecommerce website design

Whether you’re launching a new ecommerce business or you’re taking a bricks and mortar store online, there are lots of things you need to think about when designing a new website. With increasing competition from multinational firms such as Amazon, you need to work hard to offer the best user experience and encourage customers to …

Beginner’s SEO: 5 quick SEO wins that will increase your rank

Promoting a business with no budget used to be tough, but thanks to digital techniques like social media, content marketing and search engine optimisation, it no longer has to be. Today, we’ve put together five ways that you can improve your website’s SEO without having to swallow a handbook. Follow these simple steps, and you’ll …

The benefits of mobile apps for small and medium-sized businesses

If you run a business, then you’ll most likely have a website where you promote your products and services. But have you considered the benefits of a customer-facing mobile app for your brand, too? Below, we’ve put together just some of the reasons why this can benefit your business significantly. Instant loading In today’s always-on …

Google Analytics Guide: Which key metrics to focus on

What key google analytics metrics should I focus on? You’ve got your business set up on Google Analytics and now you’re ready to learn how your website is performing and gather insights on your web visitors. Are you on the right tracks? Getting started on Google Analytics can be super exciting, and yet equally daunting. …

Branding – The ZuDus and ZuDon’ts

Why should you bother with developing a memorable brand? Today’s post is about branding. Everyone is able to quickly identify brands that they love and even some brands that they try to avoid.  I’m sure you can think of a few brands that fall into either of these categories off the top of your head. …

Content Marketing – The ZuDus and ZuDon’ts

So just how do you create content that’s actually worth consuming? How do you stand out? In a previous blog we took a look at website design, how to make sure your online ‘destination’ is appealing and how that can convert into enquiries and sales. Now let’s take the next step and look at content marketing …

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