What today’s smartphones mean for e-commerce in 2020

Though the smartphone market is increasingly maturing with fewer innovations year to year, it’s clear that there’s still a great deal of potential in the mobile space. Indeed, earlier in the year, Samsung announced its first foldable smartphone, which unlocked a whole host of new possibilities for developers, whilst the introduction of 5G in the …

How to repurpose old content to improve your conversions and SEO

If you’ve spent any time working on an SEO campaign, the chances are that you have a lot of quality content on your website, whether that be blog posts, tutorials, or landing pages. But for whatever reason, that content may not be performing at its best, or have even passed its sell-by date as new …

What your competitors can teach you about SEO

SEO is one of the most effective digital marketing techniques for small businesses, but it’s commonly overlooked or dismissed because of its complexity and common misconceptions. If you’re an estate agent in Dundee and climb to rank one for Dundee Estate Agent, for example, you could drive thousands of potential customers to your website every …

How to think outside the box and improve your SEO

As an SME, spending money on SEO can often feel like a shot in the dark. Unless you have a strategy tailored to your business, taking into account your budget, competition, and niche, the chances are you’re going to struggle to climb to the top of the results pages organically. With engagements on social media …

How to use a QR code to market your business in 2019

Promote your products and services in China, and you’ll need a QR code or two. There, in the world’s most digitally-advanced country, QR codes are used for virtually every aspect of digital life, from paying for goods on WeChat Pay to adding a new friend on Weibo or even ordering food at KFC. Simply put, …

10 questions to ask before hiring an SEO agency

A well-designed website is useless unless it drives targeted traffic to your website and helps you to increase brand awareness and convert visitors into customers. But taking the time to understand Google’s best practices and start ranking for key terms related to your industry and location can take time, causing many businesses to give up …

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