10 questions to ask before hiring an SEO agency

A well-designed website is useless unless it drives targeted traffic to your website and helps you to increase brand awareness and convert visitors into customers. But taking the time to understand Google’s best practices and start ranking for key terms related to your industry and location can take time, causing many businesses to give up …

Increase your website’s security with our ten top tips

Your company website is no longer just a company website – it’s your shop front, and likely a major source of business and lead generation. If it’s hacked or goes down, you’ll not only lose revenue, but you’ll risk damaging your brand reputation – or worse still, breaking the law. A typical FTSE 100 company …

Local SEO: How to get to the top of Google in your area

Whether you’re promoting a corner shop or a high-end hotel and spa, digital marketing has never been more important. As well as focusing on social media, developing a website and app for your business, and investing in paid ads on Google and Facebook, one of the best techniques for putting your firm in front of …

5 e-commerce conversion rate optimisation techniques to consider

In the United Kingdom alone there are more than 45 million e-commerce users, with another 4 million expected to start shopping online by 2021. According to Statista, we’re expected to spend an eye-watering US$93 billion this year – increasing to US$113.64 million by 2023. Whether you operate in the fashion industry (online fashion sales will …

5 key marketing trends to watch out for in 2019

If you want to take your business to the next level in 2019 and execute a marketing strategy that is precise, relevant, engaging and competitive, then you must be at the top of your game and embrace new industry trends. Below, we’ve put together five of the biggest trends in the world of digital marketing, …

How to localise your marketing campaigns

Whether you’re a business owner looking to expand from Scotland to England or you have conquered the UK and have your sights set on global domination, it’s important to remember to tailor and localise your marketing campaigns whenever you step foot in a new market. Indeed, an advertising campaign that works well in one market …

How to keep user data out of harm’s way

Whether you run an e-commerce brand or a mobile app, the chances are that you have tons of data on your users – like email addresses, shopping preferences, locations, and more. As a business owner, you have a moral – and indeed legal – obligation to keep your users’ data safe and prevent it from …

Link building techniques every business should try out

Whether you’re only just starting out in business, or you’ve been in your niche for years, it’s always good to find new ways to promote your products and services. The internet has unlocked incredible opportunities for small and medium-sized companies, but it has also made them more competitive than ever before. As well as the …

5 ways to increase mobile engagement and generate sales

We don’t need to tell you that ecommerce is big business. Latest reports suggest that 18% of all retail sales will be conducted online this year and that 62% of smartphone users have made a purchase on their smartphone in the past six months. Figures like these are growing year on year as consumers are …

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