Ecommerce trends to watch out for in 2021

2020 was a year of unprecedented growth for ecommerce, with more than 30% of all retail sales in the UK now attributable to the sector. The COVID-19 pandemic may have presented new challenges to digital businesses, but it also unlocked incredible opportunities for those who were agile. Below, we’ve put together some emerging ecommerce trends …

15 landing page optimisation tips to maximise conversions

Follow these landing page optimisation techniques to generate more sales.   If you’re working on a pay-per-click or search engine optimisation campaign, landing pages are a great way to build credibility, attract qualified leads, and support your overall business objectives. But optimising these pages for maximum conversions can be challenging, particularly in a competitive niche. …

Why SEO has become an ever-more vital marketing tool during the pandemic

The COVID-19 pandemic has changed virtually every aspect of our lives – not least our businesses. Though it would be natural to consider pausing your search engine optimisation campaigns during challenging times in order to reduce your expenses, the truth is that SEO has never been more important – taking a break from a strategy …

Simple ways to improve your Google My Business listing

If you’re looking for details on a local business, whether it’s a retail outlet or a coffee shop, the chances are that you head to Google. To better serve consumers and give businesses a say in the data that’s available, the search engine mogul launched Google My Business, a free tool that lets managers input …

How online shopping continues to accelerate post-lockdown

The way we shop is constantly evolving. From the war and post-war years of austerity, to the economic boom in the 50s where quality, value and good customer service were key. The 2000s saw the increase in online shopping via the dotcom boom where a whole new way of shopping materialised, and right to the …

5 tips for hosting successful online events during COVID-19 pandemic

The coronavirus pandemic has not only put an end to live theatre and sports but business events, too. Conferences, exhibitions, and networking lunches have been postponed until further notice and businesses that rely on workshops and training sessions have had to adapt. The good news is that, at least in the business world, online alternatives …

Fresh lead generation techniques that could increase your profitability

A lead is much more than a website visitor or a potential buyer. They’re a one-step-away client – once you’ve given it that final push, they’ll convert and turn into a loyal customer. But in today’s competitive times, when consumers have more choice than ever before, getting clients to that stage can be challenging. Building …

How to overcome Google’s plans to ban third-party cookies

Earlier in the year, Google confirmed its intention to phase out cookies on its Chrome web browser, following Apple’s decision to do the same during its March keynote presentation. Cookies – those small text files that are created by almost every website you visit – have been used by advertisers for analytics companies for years …

Common PPC mistakes you need to avoid

Whether you’re just starting out or you’re introducing new sales funnels to capture leads, you will likely have considered pay-per-click (PPC) advertising. Considered the “quick win” in the world of marketing, PPC allows you to pay for a prominent spot atop search engine results pages (SERPs) and put your brand in front of potential customers …

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