SEO for startups: What you need to get right on day one

Whether you’re buying a hamster or a new house, the chances are that you turn to Google when you’re looking for something online. And you’re not alone: 93% of online experiences begin with a search engine. That’s why the SEO industry is worth an eye-watering $80 billion around the world: businesses understand their sites need …

The benefits of creating location-specific pages on your website

Whilst modern web design favours minimalism with as few web pages as possible, location pages can prove to be a useful addition to your website. If you have a physical retail space or meet clients face-to-face in an office, the chances are you’d benefit from location-specific content on your website which, over time, could offer …

5 COVID-19 ecommerce statistics that will change your strategy

As the COVID-19 pandemic has taught us, ecommerce is no longer an “option” for retail. If you want to stand any chance of survival, you’ve got to adapt your strategy and offer your products and services online to appease today’s demanding, always-connected consumers. We don’t need to tell you the benefits of ecommerce – overcome …

How your SEO strategy should change during the COVID-19 crisis

The COVID-19 pandemic has turned businesses on their head overnight, with many unable to trade or having to adapt their offering considerably in order to stay afloat. The chances are that marketing was the last thing on your mind in the initial weeks of lockdown, but as the UK begins to return to a “new …

Why you should presell your tourism experiences during COVID-19

We all know that the COVID-19 pandemic has had a significant impact on the global tourism industry. Major airlines are on the brink of collapse, tour operators are laying off staff in their thousands, and smaller independent companies are wondering how they will ever recover. In these unprecedented times, it’s important to think outside of …

How to take your retail business online during COVID-19 crisis

With countries around the world imposing strict lockdowns on citizens, restricting all but essential shopping and travel, retailers are beginning to feel the pinch. Although government schemes have allowed companies to furlough their staff and apply for loans and grants to help them cover the bills in the short-term, if your business is shut for …

Emerging technologies we can take from China during COVID-19 crisis

After a 76-day lockdown, Wuhan is on a path to normality, and the rest of China is following suit, slowly lifting restrictions and reopening its economy. Since the beginning of the year, the country has battled coronavirus, and though there’s no doubting the impact the virus has had on its people and millions of companies, …

6 ways to adapt your marketing strategy during coronavirus pandemic

As the coronavirus continues to impact virtually every aspect of our lives, finding new ways to adapt your marketing strategy and deliver products and services to customers is critical. Below, we’ve put together five essential changes that you should make to your campaigns…   Communicate with customers In these hugely uncertain times, letting customers know …

6 ways to improve user experience on your e-learning website

With the global e-learning market expected to balloon to $325 billion by 2025, it’s little wonder why more and more businesses are expanding their offerings and changing the way they deliver their training. Though face-to-face tuition is still most effective, an increasing number of us are turning to screens to expand our knowledge and brush …

10 things to consider when building an accessible app

Though operating systems have come a long way in recent years, and technology has been introduced to enhance the user experience for the blind, immobile and visually-impaired, developers must still take responsibility to build software that works for everyone, regardless of their ability. By making simple, straightforward changes to your Android and iOS apps, you’ll …

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