Why SEO has become an ever-more vital marketing tool during the pandemic

The COVID-19 pandemic has changed virtually every aspect of our lives – not least our businesses. Though it would be natural to consider pausing your search engine optimisation campaigns during challenging times in order to reduce your expenses, the truth is that SEO has never been more important – taking a break from a strategy …

Simple ways to improve your Google My Business listing

If you’re looking for details on a local business, whether it’s a retail outlet or a coffee shop, the chances are that you head to Google. To better serve consumers and give businesses a say in the data that’s available, the search engine mogul launched Google My Business, a free tool that lets managers input …

How online shopping continues to accelerate post-lockdown

The way we shop is constantly evolving. From the war and post-war years of austerity, to the economic boom in the 50s where quality, value and good customer service were key. The 2000s saw the increase in online shopping via the dotcom boom where a whole new way of shopping materialised, and right to the …

5 tips for hosting successful online events during COVID-19 pandemic

The coronavirus pandemic has not only put an end to live theatre and sports but business events, too. Conferences, exhibitions, and networking lunches have been postponed until further notice and businesses that rely on workshops and training sessions have had to adapt. The good news is that, at least in the business world, online alternatives …

Fresh lead generation techniques that could increase your profitability

A lead is much more than a website visitor or a potential buyer. They’re a one-step-away client – once you’ve given it that final push, they’ll convert and turn into a loyal customer. But in today’s competitive times, when consumers have more choice than ever before, getting clients to that stage can be challenging. Building …

How to overcome Google’s plans to ban third-party cookies

Earlier in the year, Google confirmed its intention to phase out cookies on its Chrome web browser, following Apple’s decision to do the same during its March keynote presentation. Cookies – those small text files that are created by almost every website you visit – have been used by advertisers for analytics companies for years …

Common PPC mistakes you need to avoid

Whether you’re just starting out or you’re introducing new sales funnels to capture leads, you will likely have considered pay-per-click (PPC) advertising. Considered the “quick win” in the world of marketing, PPC allows you to pay for a prominent spot atop search engine results pages (SERPs) and put your brand in front of potential customers …

SEO for startups: What you need to get right on day one

Whether you’re buying a hamster or a new house, the chances are that you turn to Google when you’re looking for something online. And you’re not alone: 93% of online experiences begin with a search engine. That’s why the SEO industry is worth an eye-watering $80 billion around the world: businesses understand their sites need …

The benefits of creating location-specific pages on your website

Whilst modern web design favours minimalism with as few web pages as possible, location pages can prove to be a useful addition to your website. If you have a physical retail space or meet clients face-to-face in an office, the chances are you’d benefit from location-specific content on your website which, over time, could offer …

5 COVID-19 ecommerce statistics that will change your strategy

As the COVID-19 pandemic has taught us, ecommerce is no longer an “option” for retail. If you want to stand any chance of survival, you’ve got to adapt your strategy and offer your products and services online to appease today’s demanding, always-connected consumers. We don’t need to tell you the benefits of ecommerce – overcome …

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