5 key marketing trends to watch out for in 2019

If you want to take your business to the next level in 2019 and execute a marketing strategy that is precise, relevant, engaging and competitive, then you must be at the top of your game and embrace new industry trends. Below, we’ve put together five of the biggest trends in the world of digital marketing, …

How to localise your marketing campaigns

Whether you’re a business owner looking to expand from Scotland to England or you have conquered the UK and have your sights set on global domination, it’s important to remember to tailor and localise your marketing campaigns whenever you step foot in a new market. Indeed, an advertising campaign that works well in one market …

How to keep user data out of harm’s way

Whether you run an e-commerce brand or a mobile app, the chances are that you have tons of data on your users – like email addresses, shopping preferences, locations, and more. As a business owner, you have a moral – and indeed legal – obligation to keep your users’ data safe and prevent it from …

Link building techniques every business should try out

Whether you’re only just starting out in business, or you’ve been in your niche for years, it’s always good to find new ways to promote your products and services. The internet has unlocked incredible opportunities for small and medium-sized companies, but it has also made them more competitive than ever before. As well as the …

5 ways to increase mobile engagement and generate sales

We don’t need to tell you that ecommerce is big business. Latest reports suggest that 18% of all retail sales will be conducted online this year and that 62% of smartphone users have made a purchase on their smartphone in the past six months. Figures like these are growing year on year as consumers are …

How to appear on Google Home and Amazon Alexa searches

Whether you’re a fan of smart speakers or you’re yet to adopt, it’s hard to deny the power of the technology. An incredible 40% of all UK households will own an Amazon Alexa, Google Home or Apple HomePod by the end of 2018, and by 2020, 30% of all searches will be voice-conducted. As a …

How to adapt your marketing to expand into new territories

Finding ways to make your business more profitable year on year can be tough. Of course, you can find new customers by using digital marketing techniques like a new website, a custom app, an SEO campaign or aggressive pay-per-click, but if you’re looking for long-term, sustainable growth, then entering a new territory could be the …

How to maintain a consistent brand across various digital channels

In the world of marketing, consistency is key. Being able to put across a clear and consistent message to your target market, regardless of where you’re at or what platform you’re using, will enable you to find more customers and keep existing ones committed to your business. Today, we’re delving deeper into some of the …

The 4 step guide to optimising your site for search engines and mobile

While digital marketing has made it easier than ever to make a splash online, selling products and services is becoming more competitive as new businesses flood the market. One way to stand out is by ranking high on search engines on desktops and mobile. Below, we’ve put together a four-step guide to fine-tuning your site …

Keep Updated

To Keep up to date with Zudu, subscribe to get news, updates and offers straight into to your inbox.