6 ways to improve user experience on your e-learning website

With the global e-learning market expected to balloon to $325 billion by 2025, it’s little wonder why more and more businesses are expanding their offerings and changing the way they deliver their training. Though face-to-face tuition is still most effective, an increasing number of us are turning to screens to expand our knowledge and brush …

10 things to consider when building an accessible app

Though operating systems have come a long way in recent years, and technology has been introduced to enhance the user experience for the blind, immobile and visually-impaired, developers must still take responsibility to build software that works for everyone, regardless of their ability. By making simple, straightforward changes to your Android and iOS apps, you’ll …

Paid advertising statistics that will change your strategy

Though we recommend a mix of paid-for and organic advertising strategies to future-proof your business, pay-per-click remains one of the most popular marketing tactics, with billions poured into campaigns on Google and Facebook every year. With the right strategy, you can reach niche markets, target your competitors’ customers and expand into new territories practically overnight, …

6 signs that your SEO strategy isn’t working

After spending months (and thousands) researching and developing a new website for your business, you might expect to start generating leads and sales pretty quickly. After all, your all bells, all whistles site looks a million times better than your competitor’s, but without the right search engine optimisation strategy, your hard work will probably be …

5 ways to simplify your website and app designs

“Good design is obvious. Great design is transparent.” Whether you’re designing a new website or an app, it pays to keep things simple. Simplicity is about much more than using minimal colours and white space – it’s about delving deeper into the minds of your users and developing a product that “just works”.  No unnecessary …

6 reasons why you should accept Facebook Pay for your e-commerce business

In December, Facebook announced plans to introduce a new version of Facebook Pay, allowing consumers to purchase goods and services inside of the Facebook ecosystem (covering Facebook, Instagram, and WhatsApp) in the company’s latest snipe at WeChat. If your business has an active presence on Instagram or Facebook and you sell products via e-commerce, accepting …

What today’s smartphones mean for e-commerce in 2020

Though the smartphone market is increasingly maturing with fewer innovations year to year, it’s clear that there’s still a great deal of potential in the mobile space. Indeed, earlier in the year, Samsung announced its first foldable smartphone, which unlocked a whole host of new possibilities for developers, whilst the introduction of 5G in the …

How to repurpose old content to improve your conversions and SEO

If you’ve spent any time working on an SEO campaign, the chances are that you have a lot of quality content on your website, whether that be blog posts, tutorials, or landing pages. But for whatever reason, that content may not be performing at its best, or have even passed its sell-by date as new …

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