How to design a website for multiple audiences

When a client comes to us to discuss a web design project, one of the first things we do is hone in on their target audience and develop a persona that we can build a website around. However, for companies with multiple audiences, that can become a little more challenging. In an ideal world, your …

5 things we can learn about web design from Facebook’s redesign

At Facebook’s annual developer’s conference, the company announced plans to redesign its website and mobile apps, introducing a new minimalistic aesthetic. It’s Zuckerberg’s attempt to reinvent the social network and give users control over their experience on the platform, with the CEO telling attendees that Facebook will shift towards private conversations via groups and Messenger, …

Increase your website’s security with our ten top tips

Your company website is no longer just a company website – it’s your shop front, and likely a major source of business and lead generation. If it’s hacked or goes down, you’ll not only lose revenue, but you’ll risk damaging your brand reputation – or worse still, breaking the law. A typical FTSE 100 company …

10 web design inspiration resources to add to your list

If you’re considering a new website for your business, it makes sense to browse the web and see what other companies are doing well. Perhaps a competitor has an onboarding process that is responsive and personalised, or maybe they’ve nailed corporate branding, allowing them to stand head and shoulders above the competition, putting your business …

5 ways to increase the accessibility of your website

In today’s digital-first times, your website is the shop front to your business, whether you operate exclusively online or have a brick and mortar store. As a business owner, you will naturally want to make your site open and accessible to as many people as possible to help you find leads, boost brand awareness, and …

5 reasons why you should avoid web design templates

If you’re thinking about launching a new business or looking to give your existing company website a fresh lick of paint, you may be tempted to use a premade theme rather than pay for a web developer to create something new. For sites that are built on popular content management systems like WordPress and Joomla, …

Our five-step guide to planning for a website redesign

Your website is one of your most important assets. Of course, social media and your content strategy will no doubt contribute to your growth, but a well-designed website can persuade new customers to buy your products and services, and ensure existing ones come back for more. If you’re thinking about redesigning your company website this …

8 things to look for in a web host

Whether you’re about to launch an ecommerce store for your startup business or you’re a multinational firm looking to upgrade your digital infrastructure, getting the right web host is an important task. Today’s tech-savvy consumers demand speed and reliability, and because of that, you can’t afford for your website to be offline for even a …

5 questions to ask before choosing your web developer

Your website is the shop front of your business online. It’s the first place people will visit when they want to find out more about what you do, and it’s the “face” they’ll remember when they come back to buy your products. Research suggests that 88% of us would be less likely to return to …

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