5 e-commerce conversion rate optimisation techniques to consider

In the United Kingdom alone there are more than 45 million e-commerce users, with another 4 million expected to start shopping online by 2021. According to Statista, we’re expected to spend an eye-watering US$93 billion this year – increasing to US$113.64 million by 2023. Whether you operate in the fashion industry (online fashion sales will …

5 key marketing trends to watch out for in 2019

If you want to take your business to the next level in 2019 and execute a marketing strategy that is precise, relevant, engaging and competitive, then you must be at the top of your game and embrace new industry trends. Below, we’ve put together five of the biggest trends in the world of digital marketing, …

How to localise your marketing campaigns

Whether you’re a business owner looking to expand from Scotland to England or you have conquered the UK and have your sights set on global domination, it’s important to remember to tailor and localise your marketing campaigns whenever you step foot in a new market. Indeed, an advertising campaign that works well in one market …

How to keep user data out of harm’s way

Whether you run an e-commerce brand or a mobile app, the chances are that you have tons of data on your users – like email addresses, shopping preferences, locations, and more. As a business owner, you have a moral – and indeed legal – obligation to keep your users’ data safe and prevent it from …

What to think about when designing a smartwatch app

Wearable technology certainly isn’t new, but it wasn’t until Apple unveiled its Apple Watch back in 2015 when consumers started to take it seriously. Since then, millions of devices, from manufacturers like Google, Samsung, and FitBit, have been sold around the world, and the latest figures suggest more than 140 million wearable devices will be …

  • 20th Nov, 18 -
  • James Buchan
  • Apps

How to increase in-app purchases and generate more revenue

Although in-app advertising spending is worth more than $45.3 billion per year, filling a custom app with adverts for another company isn’t the best way to make money. Indeed, whether you’re launching an app as an extension of your business or you’re hoping to create a business out of an app, finding ways to monetise …

  • 13th Nov, 18 -
  • James Buchan
  • Apps

Link building techniques every business should try out

Whether you’re only just starting out in business, or you’ve been in your niche for years, it’s always good to find new ways to promote your products and services. The internet has unlocked incredible opportunities for small and medium-sized companies, but it has also made them more competitive than ever before. As well as the …

An introduction to Android Instant Apps

As a company that offers Android app development, we know that consumers love to interact with their favourite businesses and enjoy unique functionality through custom apps. Indeed, an app not only allows you to increase loyalty and brand awareness, but it also provides revenue streams and the ability to send push notifications, which increases the …

  • 16th Oct, 18 -
  • James Buchan
  • Apps

5 reasons why you should avoid web design templates

If you’re thinking about launching a new business or looking to give your existing company website a fresh lick of paint, you may be tempted to use a premade theme rather than pay for a web developer to create something new. For sites that are built on popular content management systems like WordPress and Joomla, …

5 ways to increase mobile engagement and generate sales

We don’t need to tell you that ecommerce is big business. Latest reports suggest that 18% of all retail sales will be conducted online this year and that 62% of smartphone users have made a purchase on their smartphone in the past six months. Figures like these are growing year on year as consumers are …

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