If you’re looking for details on a local business, whether it’s a retail outlet or a coffee shop, the chances are that you head to Google. To better serve consumers and give businesses a say in the data that’s available, the search engine mogul launched Google My Business, a free tool that lets managers input …
When launching a new business, building a well-designed website should be at the top of your list. Yet according to one report, almost half of SMEs still don’t have their own website. Two of the biggest challenges in building a website for a new or existing business are time and money. Simply put, entrepreneurs don’t …
The way we shop is constantly evolving. From the war and post-war years of austerity, to the economic boom in the 50s where quality, value and good customer service were key. The 2000s saw the increase in online shopping via the dotcom boom where a whole new way of shopping materialised, and right to the …
The coronavirus pandemic has not only put an end to live theatre and sports but business events, too. Conferences, exhibitions, and networking lunches have been postponed until further notice and businesses that rely on workshops and training sessions have had to adapt. The good news is that, at least in the business world, online alternatives …
A lead is much more than a website visitor or a potential buyer. They’re a one-step-away client – once you’ve given it that final push, they’ll convert and turn into a loyal customer. But in today’s competitive times, when consumers have more choice than ever before, getting clients to that stage can be challenging. Building …
Earlier in the year, Google confirmed its intention to phase out cookies on its Chrome web browser, following Apple’s decision to do the same during its March keynote presentation. Cookies – those small text files that are created by almost every website you visit – have been used by advertisers for analytics companies for years …
B2B and B2C ecommerce continues to grow and breakneck speed, and with to the coronavirus pandemic forcing high streets to close for months on end, the industry will be worth £5.3 billion more this year than it was in 2019, reaching £78.9bn in the UK alone. And it’s clear why: consumers not only prefer to …
You’ve spent months working with an app development team to create an innovative and user-focused app for your customers, and now it’s the moment of reckoning: submitting it to the App Store. Although Apple reviews thousands of new applications every day, the truth is that not all of those will be accepted; even Microsoft and …
Whether you’re just starting out or you’re introducing new sales funnels to capture leads, you will likely have considered pay-per-click (PPC) advertising. Considered the “quick win” in the world of marketing, PPC allows you to pay for a prominent spot atop search engine results pages (SERPs) and put your brand in front of potential customers …
Consumers are spending more time on their phones than ever before, and thanks to the COVID-19 pandemic closing stores for several months, attitudes towards buying online have changed. According to one report, the crisis “permanently shifted” the UK to ecommerce dominance, and as a result, many historically brick-and-mortar retailers are moving online. Building a great-looking …
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