Search engine optimisation is, without a doubt, one of the most effective digital marketing strategies available to small and medium-sized business owners. Climb to the top of Google for a term related to your niche, and you’ll attract hundreds – or thousands – of potential customers to your website. The best part? Those leads are …
All developers and businesses want users to download their apps. Mobile apps are not only expensive and time-consuming to develop, but they’re designed to be used by real people to solve real problems, so when app downloads are low it’s easy to feel disheartened. Engagement, retention, and conversion rates are vital to demonstrating the value …
Last year, e-commerce in the UK hit a record £137.38bn. By the end of 2019, however, that figure is set to balloon to £180 billion, with more of us ditching the high street and spending online, favouring the convenience and anonymity of shopping on our smartphones and PCs. If you own an e-commerce brand, you’ll …
When a client comes to us to discuss a web design project, one of the first things we do is hone in on their target audience and develop a persona that we can build a website around. However, for companies with multiple audiences, that can become a little more challenging. In an ideal world, your …
According to one report, 20% of users abandon an app after using it just once. That’s an alarming statistic for app developers and businesses developing a custom app for their organisations, as once a user has taken the decision to uninstall an app, it’s unlikely they’re going to be back in a hurry. Simply put, …
As an SME, spending money on SEO can often feel like a shot in the dark. Unless you have a strategy tailored to your business, taking into account your budget, competition, and niche, the chances are you’re going to struggle to climb to the top of the results pages organically. With engagements on social media …
Promote your products and services in China, and you’ll need a QR code or two. There, in the world’s most digitally-advanced country, QR codes are used for virtually every aspect of digital life, from paying for goods on WeChat Pay to adding a new friend on Weibo or even ordering food at KFC. Simply put, …
Earlier this month, Apple lifted the lid on the latest updates coming to the iPhone, iPad, Mac, and Apple Watch operating systems in the autumn – an event that went down well with both journalists and the general public. Amongst the new features announced was a long-awaited Dark Mode for iOS, new Mac apps for …
If you want to increase the volume and value of your sales and spread the word about your brand to build a loyal and engaged audience, then investing in a smartphone app for your business makes sound sense. The App Store and Google Play Store each boast more than two million unique apps, with more …
A well-designed website is useless unless it drives targeted traffic to your website and helps you to increase brand awareness and convert visitors into customers. But taking the time to understand Google’s best practices and start ranking for key terms related to your industry and location can take time, causing many businesses to give up …
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