SEO for startups: What you need to get right on day one

Whether you’re buying a hamster or a new house, the chances are that you turn to Google when you’re looking for something online. And you’re not alone: 93% of online experiences begin with a search engine. That’s why the SEO industry is worth an eye-watering $80 billion around the world: businesses understand their sites need …

The benefits of creating location-specific pages on your website

Whilst modern web design favours minimalism with as few web pages as possible, location pages can prove to be a useful addition to your website. If you have a physical retail space or meet clients face-to-face in an office, the chances are you’d benefit from location-specific content on your website which, over time, could offer …

App Clips: Everything you need to know about iOS 14’s new feature

During June’s virtual Worldwide Developers Conference, Apple lifted the lid on the next version of its iOS operating system. Alongside a redesigned home screen, new Translate app, and an improved Siri, the company also announced App Clips – a new way for users to interact with third-party apps without actually having to download them onto …

  • 22nd Jun, 20 -
  • James Buchan
  • Apps

6 places to find quality free stock images for your website

Whether you’re developing a website, writing a blog post, or creating content for social media, the chances are that you’ll rely on stock images to remove the white space and make your designs stand out. Though we always recommend original photography to boost brand awareness and add personality to your business, there are, of course, …

What is the Huawei AppGallery, and should I develop an app for it?

Though Huawei runs on Android and used the Google Play Store for a number of years, the Chinese technology giant is moving to its own app store – the Huawei AppGallery. The firm’s app distribution platform is the biggest challenger to iOS and Android to date, and whilst it’s still minuscule in comparison right now, …

  • 8th Jun, 20 -
  • James Buchan
  • Apps

5 COVID-19 ecommerce statistics that will change your strategy

As the COVID-19 pandemic has taught us, ecommerce is no longer an “option” for retail. If you want to stand any chance of survival, you’ve got to adapt your strategy and offer your products and services online to appease today’s demanding, always-connected consumers. We don’t need to tell you the benefits of ecommerce – overcome …

How your SEO strategy should change during the COVID-19 crisis

The COVID-19 pandemic has turned businesses on their head overnight, with many unable to trade or having to adapt their offering considerably in order to stay afloat. The chances are that marketing was the last thing on your mind in the initial weeks of lockdown, but as the UK begins to return to a “new …

The biggest advantages and disadvantages of hybrid apps

When you think about app development, the chances are that iOS and Android come to mind. Most businesses who create a custom piece of software for smartphones will choose to launch on one or both of those platforms, and then transition towards other ecosystems like Windows and macOS. However, if you’re considering an app for …

  • 18th May, 20 -
  • James Buchan
  • Apps

5 reasons why you should use virtual interviews when recruiting

Video interviewing has exploded in popularity in recent years, with some of the world’s most renowned brands like Apple, Facebook, and Google utilising the technology to improve their hiring processes. According to one survey, 60% of hiring managers use video interviewing when they want to conduct remote job interviews, whilst LinkedIn’s 2018 Recruiting Trends report …

  • 11th May, 20 -
  • James Buchan
  • News

Why you should presell your tourism experiences during COVID-19

We all know that the COVID-19 pandemic has had a significant impact on the global tourism industry. Major airlines are on the brink of collapse, tour operators are laying off staff in their thousands, and smaller independent companies are wondering how they will ever recover. In these unprecedented times, it’s important to think outside of …

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