iPhone App Development UK: How to create an app that consumers will want

Working with a company that offers iPhone app development UK-based has a wide range of benefits, but one of the biggest will be that they understand your audience and ways in which you can capture the attention of potential customers. Although the idea of a smartphone app has evolved considerably from the early days of the iPod Touch and original iPhone, iOS apps still remain an incredibly lucrative platform for small and medium-sized business owners. Launching an app that consumers will download and interact with is critical to your success.

Following the latest iOS app trends

The annual cycle of iPhones and iOS means that every year, there’s something new to get excited about. Tapping into the latest trends and utilising the most advanced technology will help you create an app that your customers will want to talk about. Apple recently unveiled Swift 4, its latest programming language which is easy to learn and provides more stability and scalability. Be sure to work with a company offering iPhone app development UK-based using Swift.

Consider experimenting with artificial intelligence and Siri, taking advantage of the new Siri Shortcuts feature made available on iOS 12. Now, Siri will understand what people are actually searching for, and suggest Shortcuts to allow users to access content and information in the way they want to. If your app includes audio streaming, for example, you could incorporate this into a Shortcut to allow users to stream your latest podcast on their way home from work.

Other features that app developers UK-based will likely implement into your app include more augmented reality based on Apple’s new ARKit, more emphasis on Core Machine Learning, integration with Apple Pay and integration with Apple’s Files app (iOS 11) to store documents like receipts, terms and conditions and information about your products and services.

Other things to consider

When choosing the right mobile app developers UK-based for your project, you should think about the long-term goals for your app. Some companies offer digital marketing solutions to help you reach the right people, whether that be through influencer marketing campaigns where YouTubers and social media stars try out your app and share it with their audience, or by taking advantage of Search Ads and appearing at the top of search results pages on the App Store.

You should also think about a retainer package. The truth is that, even if you’ve built the world’s best app, you’ll need to make tweaks and changes as your business changes and audience grows, so paying a monthly fee to allow for changes and updates makes sense. Alternatively, you could pay a one-off fee when you’re ready to work on the next version of your app, but in the long-term, this may turn out to be more expensive and be a more time-consuming task.

Zudu offers iPhone app development UK businesses love

At Zudu, we offer iPhone app development UK businesses love. Working with brands such as CAIR Scotland, MMG Archbold and NHS Tayside, our award-winning iOS app development has been utilised by businesses of all shapes and sizes, and we’d love to help yours, too. To find out more about what we do, don’t hesitate to call us on +44 (0) 1382 690 080 or click here to drop us an email, and we’ll get back to you as soon as we can.