If you’re considering working with a company offering mobile app development Edinburgh-based then you should first weigh up the pros and cons of launching an app in the first place. Indeed, as with any type of business expenditure, deciding whether or not to use app developers UK-based should take time, as development doesn’t come cheap. Below, we’ve put together some signs that your business really should launch a mobile app in order to get to the next level.
Do you have a problem to solve?
One of the biggest reasons why businesses invest in mobile apps is because they want to solve a problem. Perhaps your competition is growing and taking some of your clients, or maybe you know that your website isn’t really working and want to give users more control over their online shopping? The possibilities are endless – but if you’ve got a problem and think that by launching a custom app could solve it, then you’ll no doubt benefit from doing so. Listen to your gut.
If you don’t think that you have a problem, then you should chat with your target audience to see whether or not they’d be interested in an app. Your audience might be concerned about slow customer service, for example, or want to read your content on their smartphones. Perhaps your customers are already using an app from one of your competitors, either locally or nationally? If any of these ring true, then launching a consumer-facing app could be the best way forward.
How to create an app people will love
Now that you’ve decided you’d like to launch an app for your business and you’ve found a developer that offers mobile app development UK-based, or indeed mobile app development Edinburgh-based, then the next step is to get started. It’s important that you enter the initial meeting with your developer with a clear picture of the type of app you’d like to build, so do your own research, try out similar apps within your industry and check our app development trends.
You certainly don’t need to reinvent the wheel when designing an app – just look at how many clothing brands and price comparison websites have similar-looking apps – but you do need to give users a reason to download your app rather than a competitor’s app, so think of your USP.
User experience should be at the top of your list, which is why we recommend working only with a trusted and experienced app developer. If your app looks great but doesn’t function in the way it should, people will be frustrated and will likely delete your app and write a negative review on the App Store. And if your app doesn’t include the features that you advertised, then they’ll be disappointed, so be really clear on what you want your app to do in the development phase. Apps can be incredibly expensive to build, so give a clear brief and demand excellence.
We offer mobile app development Edinburgh-based
If you’ve yet to decide on a company offering mobile app development Edinburgh-based, then we’d like to add one more name to the mix: our own. Zudu is an award-winning app development company based in Dundee, with offices in Edinburgh, Glasgow and London. If you are looking to design and build an app to take your company to the next level, we’d love to help you. Having previously worked with brands including the NHS and the BBC, we believe we’re best placed to deliver a service small and medium-sized enterprises will love. To find out more, give us a call on +44 (0) 1382 690 080 or click here to drop us an email.