Businesses across Scotland are seeking out companies offering mobile app development Glasgow-based, not only because the city is home to some of the country’s most respected app developers, but because working with a local company allows you to create a localised app that speaks to your target audience. But what else can you do to ensure your consumer app is a success? Below, we’ve rounded up some of the most common things that you should include.
What successful apps all have in common
While there’s no magic formula when working with app developers UK-based, meeting with a developer and having a clear understanding of your wants and needs makes sense. Some companies get the idea of an app in their heads, without thinking about style, design, or most importantly, functionality: the more you know about what you want your app to include, the easier it’ll be for a developer to design and build an app that meets your exacting requirements.
Experts in mobile app development UK-wide will, of course, get to know your business and then recommend features and ideas based on their previous experience, too. An award-winning app is one that delivers real value to your users, so whatever features you can include, whether that is a calculator for tax payments, an augmented reality tool that lets customers try on wallpaper before they buy it, or integration with Apple Pay to allow for easy payments, make them count.
Other things that successful apps have in common include ease of use, a great user interface and compatibility with both iOS and Android operating systems. What’s more, the best apps are small in size – although storage has increased on phones in recent years, users won’t want to download an app that takes up too much space on their devices. Incorporating notifications is also a must, especially if you run an ecommerce store and want to remind users of sales.
App development is ever-changing
When you’re choosing the right company offering mobile app development Glasgow-based, you should also think about the long-term goals of your app. Perhaps you want to launch an app to increase brand awareness, or you’re building an app to compete with other businesses in your field. But the truth is that an app that works today might not be relevant in a year’s time, so think of your long-term strategy and work with your developer to implement this into your campaign.
For example, your budget might only stretch to a basic ecommerce app, but in six months, you could add functionality such as social media integration, augmented reality features or more. By adding new features regularly, your app will remain fresh and encourage users to check back.
Some app development agencies offer their services on a retainer basis, where you pay every month to access development time and give the programmer time to update and refine your app based on operating system changes. Weigh up the opportunity costs, and consider paying more per month so that a developer can work on new features to add to your custom app over time.
We offer mobile app development Glasgow-based
At Zudu, we’re proud to offer award-winning mobile app development Glasgow-based. From our head office in Dundee to branches in Edinburgh, London and of course Glasgow, we’ve helped businesses such as Npower, the BBC and the NHS with design and development projects – and we’d love to help yours next! If you’ve got a great idea for an app and want to work with experts who can make your vision a reality, don’t hesitate to contact us today by clicking here. If you prefer, you can call us on +44 (0) 1382 690 080 and speak with a member of the Zudu team.