Mobile app development Scotland-based has grown in popularity in recent years as more small and medium-sized businesses in the country begin to understand the benefits of an app for their companies. The truth is that unless you’re prepared to put in the work and experiment with new digital marketing techniques like iOS and Android apps, your competition will get ahead of you.
Once you’ve invested in an app for your Scottish business, however, the hard work really only then begins. Of course, you’ll have spent hundreds of hours designing and developing an app, perhaps in collaboration with app developers UK-based; but unless you spend time marketing your app, you’ll struggle to find new customers and generate an income from your time. Below, we show you how to rank well on search engines – including Google and App Store searches.
Ranking on search engines
Search engine optimisation is critical to the success of your app. When working with mobile app development UK-based, ensure you conduct thorough market and keyword research to get the right keywords for your app. Indeed, you may decide that based on your research, you might rename your app from your original idea to ensure it reaches as wide an audience as possible, or choose a tagline that you include in the App Store title. This optimisation should extend to writing a description for your app – think about using the right key phrases, keywords and more – and know that the first draft of your description will be that – the first draft. Tweak, play around with different keywords to see which generate the biggest return, and never stop optimising.
Why web searches are important
Whilst ranking well on the App Store and Google Play Store should be a top priority when you’re promoting an app, 27 per cent of users locate apps via a web search, making up more than a quarter of all app users. Because of this, it’s essential that you focus on both optimising your app for app store searches, but also for traditional web searches, meaning traditional SEO is essential. Search engine optimisation has evolved in recent years, but the premise remains the same: quality content featuring relevant keywords is likely to rank well on search engines, and building links and references from third parties will increase the authority of your app page.
You could experiment with different marketing techniques to boost your app page’s SEO, like using influencer marketing, asking people with large social media audiences to post about your app and feature it on their blogs and YouTube videos. Alternatively, you could experiment with link building, writing posts on other people’s websites promoting your app. Rather than sending people to the App Store page, you could create a landing page on your website, where you can direct people to a version of your app based on their operating system. There are a whole host of options to consider when promoting your app – just keep optimisation at the top of your list.
Mobile app development Scotland businesses can trust
If you are ready to get started with mobile app development Scotland-based, Zudu is ready to assist. Our award-winning app developers are on hand to create an app that not only hits your targets but delivers real value to your audience. And once we’ve built your app, we can help in promoting it to the people that matter through the app store and search engine optimisation. To find out more, feel free to peruse our website, or give us a call on +44 (0) 1382 690 080.