James Buchan
Founder
Behind the title
I’ve wanted to be an entrepreneur for as long as I can remember, from washing cars as a kid to mining crypto back in 2013. Studying Business and Economics at uni pulled me into the world of data, and an early career in data science (working with some of the largest datasets in the world) opened the door to tech.
I’ve always been driven to do things better, and I believe that with the right talent and processes, we can genuinely change the world through technology. What gets me up every morning is helping organisations and founders solve tough tech problems – and in the age of AI, there’s never been a more exciting time to build.
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What you wouldn’t guess
I’m a massive rugby and boxing enthusiast and have the scars to prove it. High-impact sports have taught me a lot about resilience, focus, and grit, and I honestly don’t think I’d have the same determination in business without them.
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If you could train an AI to do absolutely anything, what would it be?
Changing nappies might be a stretch… but I’d love to see AI agents capable of handling everyday tasks through natural conversation. No screens, no apps, no friction. Imagine booking, buying, or organising anything just by speaking, or through AR. That’s the future I’d love to see.
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Why Zudu?
Being at the forefront of tech innovation, working with brilliant clients, and being part of a team I love is as good as it gets. We get a front-row seat to shifting trends and tech revolutions, and right now, with AI and automation reshaping everything, it feels like we’re witnessing history in real time. I can’t think of anything more exciting.
