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AI Driven. Relentlessly Human.

We spend most of the week solving complex problems, and somehow still like each other by Friday. Nobody here pretends to know everything, we just enjoy figuring it out together.

We’re a team of 20 people from eight countries, and we genuinely enjoy working together. That doesn’t happen by accident. It comes from treating each other as capable adults: we hire people who are brilliant at what they do, then we get out of their way and let them do it.

Trust is the foundation of everything here. Nobody is hovering over your shoulder, and nobody needs permission to raise a hand when something doesn’t feel right. If you spot a problem, you say so, and the team gets on with fixing it together.

We hold ourselves to the same standard of honesty we offer our clients. They come to us for a straight answer, so we give each other the same courtesy. It’s not always the comfortable option, but it’s the kind one, and it’s a big part of why our work keeps getting better year after year.

It’s also a place where people grow. Roles here aren’t fixed boxes, and plenty of our team have moved into new areas as their interests and strengths have developed. We’d rather invest in the people we have than keep looking for someone new.

That’s what Relentlessly Human means to us. Not a slogan on the wall – even though it is actually a slogan on our wall – but it’s just the way we choose to work every day.

12/20

Scottish. The rest of us are still practising the accent.

20

Humans. Not "resources."

75:25

Male:female ratio. Not your classic tech company!

8

Nationalities. One postcode.

Since I joined Zudu I've moved through delivery, account management and now commercial strategy. Few agencies let you grow into that many roles.

Richard Hurrell

Zudu is a different company than what it was.

In 2026, we rebuilt the leadership team, moved into an office that actually matches our ambition, hired the best developers and designers in Scotland and rebranded, repositioned, and re-energised from top to bottom. We got sharper about what we say yes to. We've turned down more work than ever before, and we're attracting some of the best business in the UK who want to work with us. This is a real measure of our progress

I'd rather have the right 20 people than the wrong 40.

Paul Duffy

Paul Duffy

CEO

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AI DRIVEN. RELENTLESSLY HUMAN.