If you’re looking to find a company that offers app development UK-based for your next project, then there are lots of things that you need to bear in mind. Not only do you need to read reviews and case studies to ensure you’re choosing the right company, but you also need to consider their prior experience, understand their costs and find a developer with time to work on your app – and that’s without even mentioning the ins and outs of the app itself. Below, we’ve put together five important considerations you should make when you’re planning an app for your business.
Adding the right functionality
It’s all well and good deciding that you want to launch an app for your business, but if you don’t include the right functionality, then nobody will want to download it or interact with it. Ensure that you work with app developers UK-based who have an understanding of your audience and will be able to recommend functionality, whether it’s an ecommerce store, an augmented reality tool that allows users to try on clothing before they buy, or an exclusive ‘lounge’ for paying members.
Implementing Apple Pay and Google Pay
Something else to consider is implementing payment tools, whether that be Apple Pay, Google Pay, PayPal, credit or debit card, or Payoneer. In countries such as China, you may even want to consider integrating your app with the WeChat Open Platform. Whilst it’s irritating there are so many online payment processors, allowing your users to pay for goods and services using their preferred method will increase sales and customer satisfaction. Take the time to implement these options, and you’ll likely see an increase in sales and audience interaction as a result.
Developing for Android and iOS
Whilst Android holds a majority market share when it comes to smartphone operating systems, you might be surprised to know that iPhones are the most popular smartphone in the United Kingdom, so developing an app for iOS before you develop for Android makes sense. However, if your budget allows, you should consider launching your app on both platforms simultaneously to capture the attention of as many customers as possible. Finding a developer that can offer mobile app development UK-based for both iOS and Android is key to maintain consistency.
Promoting your app to the right audience
Once you’ve developed an app for your business, the next thing to consider is its promotion. It’s a mistake we see time and time again; business owners invest thousands of pounds in a state of the art app for their business, don’t bother to advertise, and then wonder why their downloads are so low. You should think about the marketing and promotion of your app from day one of its development. Whether you pay for search ads on the App Store or run a campaign where you ask influencers to make videos featuring your app, there are lots of ways to spread the word.
Choosing a company that offers app development UK-based
There are lots of reasons why you should pay for app development UK-based, but one of the biggest is communication. Working with a company in your home country means that you can call them whenever you like to receive an update on your project, and meet face to face during the design stage to have your ideas heard. At Zudu, we offer iOS and Android app development from our base in Dundee, Scotland, and have worked with organisations such as NHS Scotland, Action for Children, Npower and many more. To find out more about our services and to see examples of our work, feel free to peruse our website, and give us a call on 01382 690080 when you’re ready to discuss your project in more detail. We look forward to working with you soon.