If your business relies on your website for sales and leads, you need to get as many to visit your website as possible. The problem is that you won’t be the only one competing for this traffic, so simply having a website and expecting people to find it won’t work. You need a strong marketing strategy to catch as many people as you can and drive them to your website.
We’re going to assume that your website is converting, but is lacking in traffic as these are two different (but often related problems). Even the best converting website can fail without sufficient traffic. To get a much-needed boost in visitors, here are some of the best website marketing strategies that you need to know about.
Manage SEO consistently
In case you aren’t aware, SEO stands for search engine optimisation. This, essentially, is the practice of improving your performance in search engine results in relation to particular keywords or queries. SEO isn’t something that you can fix once, it’s something that requires constant work.
The best place to start is to identify the keywords and questions that you want to rank for. Once you’ve done this, you can alter the content of your website to match these keywords. Next, you need to ensure that your website is running efficiently with no issues. This will improve your performance in search as well.
Keep in mind that this is the basics of SEO. There are a vast array of tips, tricks, and tools out there. However, if you aren’t working on the basics, no amount of tools and tricks will help.
Use email marketing
Despite how easy it is to use email marketing, you may be surprised to learn that many websites still don’t use it. Emails allow you to build and maintain a channel of regular communication with both new and existing customers.
The trick is using emails the right way. Effective emails offer value to the recipient in some way. This could be notifying them that a product they viewed is on sale or back in stock. It could also be offering them regular and noteworthy insights about your field of expertise. These types of emails will drive people to your website.
Poor emailing marketing is something we’ve experienced. If your inbox has been filled with spammy emails that come way too often with nothing of value other than yet another sale that never really seems to end, you know what bad email marketing looks like.
Start a blog
New content helps your website in a number of ways. It allows you to offer new insight to your customers, improve the appearance of your website in the eyes of search algorithms, and give people more reasons to visit your website.
It also acts as another piece of content that you can share on social media or with your email subscribers.
Backlinks are links that lead to your website from other sites on the internet. For example, you may write a guest blog or article for another website, or offer a quote in a news piece. When you do this, you can include a link back to your website that encourages anyone that sees this content to visit your site.
Another method of doing this could be through an affiliate programme, which is when third parties promote your website or services on your behalf. This, however, often requires you to pay some form of commission, so keep this in mind if your budget is limited.
The benefit of backlinks is that you get access to all of the visitors to the website that you’re a guest on. If this website gets hundreds of thousands of visitors each week, this is a massive audience that you can expose your website to.
Use social media
If you don’t have a social media presence in today’s digital age, you will be left behind by your competitors. However, you need to be wary of falling into the trap of stretching yourself across too many platforms. For example, if you run an e-commerce website focused on dog beds, you probably don’t need to have a presence on LinkedIn – unless you’re scaling your business and need more staff.
To succeed on social media, you need relevant and engaging content. So before you start creating a bunch of accounts, consider where your audience is most active and start there. Next, focus on sharing high-quality content that excites your followers and drives people back to your website.
Encourage user and customer reviews
Customer reviews are an excellent way for people to verify a product or service before committing to a purchase. In fact, a lack of reviews can be just as bad as having a lot of negative reviews. Reviews won’t always happen on their own though, so you need to encourage your customers to leave one for you.
You can do this after a purchase is made, through your email marketing, or on your website. Should you get reviews be sure to respond. Negative reviews can be overlooked if people can see that you’ve made attempts to address the issues raised. The easiest way to do this is to publicly respond to negative reviews and invite the person to discuss the issue privately over email or some other channel.
By implementing these marketing strategies, you’ll be able to increase the number of visitors that you have to your website. Remember, these strategies will require regular work. If you’re looking for support, Zudu is on hand to help. Call us on 01382 690080