A mobile app development agency team in the UK may not be something you think you need right now but as more and more small, medium, and enterprise-sized businesses invest in custom apps for their audience, it’s certainly something to consider, especially if the UK is your target market. The International Business Times says that the UK app industry will be worth an eye-watering £30 billion by 2025, so getting ahead of the competition makes sense, and will allow you to engage with your customers in a new way early on – leading the trends for UK consumers instead of catching up down the line!

Why do I need an app?

There are many reasons you may want to work with UK-based app developers and app development agencies – from creating an app from scratch, upgrading or redesigning an existing app, or even marketing your app to new audiences. A good agency will be able to provide help and advice in each of these areas. Customer-facing apps can build brand loyalty, increase average spend, and remind your customers of your business offering through push notifications and more. You can also build an internal app to manage your employees, assign tasks, allow for smoother data management, or even track productivity.

The adage of ‘there’s an app for that’ certainly rings true – there are millions of apps on the App Store and Google Play Store by and for business owners just like you –  but creating a custom app for your business provides a wide range of benefits, whether its consumer or internally-facing.

Another reason why you might want to employ the services of a mobile app development company in the UK is to gain a better understanding of the local UK market and ultimately make more money. Today’s consumers are spending more of their money online than ever before, with ecommerce accounting for 17.4% of all retail sales in the UK – a figure that’s rising several percentage points year on year. If you want to attract the attention of new customers and ensure existing ones stick around, an app could be the solution for you.

What can I include in a mobile app?

One of the most exciting things about launching an app for your business is that you can create a brand new piece of software that’s tailored to your business and unique to you. For the purposes of this article, we’ll focus exclusively on consumer-facing apps, but similar ideas can be used to create an internal app for your business as the human element and familiar interactions are key.

Whether you run an online store and want to give customers more options, like being able to try on clothes using augmented reality, or you run a service business and want to allow users to access their information from their phones, there are truly endless possibilities when creating an app. And as technology evolves, with both hardware and software becoming more advanced, those possibilities are only going to increase.

In the past couple of years, voice search has exploded in popularity. You could integrate Siri or Google Assistant within your app, or even create a Skill for Amazon Alexa. Other recent app trends include mobile payments, personalisation, integration with the Internet of Things tools, and even Android Instant App, which allows users to access your app without downloading it. By working with a company that offers UK-based mobile app development, you’ll be able to create an app that incorporates all of these new technologies and offers something unique to users.

Zudu: an award-winning mobile app development company in the UK

At Zudu, we’re proud to be an award-winning mobile app development company recognised in the UK and internationally. Over the years, we’ve worked with some of the UK’s most recognisable brands, including the NHS and BBC, and we’d love to work with your business, too! To find out more about what we do, or to arrange a free consultation or face-to-face meeting at our Dundee or London offices, don’t hesitate to call us on +44 (0) 1382 690 080 or click here to send us a message.