Consumers value convenience and speed more than ever with today’s busy schedules.
So it’s little wonder that voice-activated apps are growing in popularity.
Voice-activated apps offer a hands-free, efficient, and more accessible way to engage with your product or service.
41% of adults already use voice search at least once daily, which is climbing as consumers look for digital experiences away from their screens.
Indeed, we only have to look at the explosion in podcasts to see that.
Below, the Zudu team will explore why developing a voice-activated app is not just an innovative step but a necessary one in today’s tech-savvy world.
Improved user experience
Voice-activated apps provide a seamless and intuitive user experience.
Users can interact with the app by simply using their voice, which is particularly beneficial for those who find traditional typing cumbersome or less accessible.
From busy professionals to individuals with disabilities, voice-activated technology can be convenient and break down some barriers to entry compared with traditional apps.
Users spend more time than ever speaking to Amazon Alexa, Google Assistant, and Siri.
This year alone, 88.4% of consumers engaged with smart assistants on their phones, according to Insider Intelligence’s forecast.
Developing a voice-activated app ensures your brand stays ahead of the curve.
You can meet evolving consumer expectations, and as new technologies emerge, such as augmented reality, voice-activated apps could become more important.
In a crowded market, offering a voice-activated feature can set your app apart from competitors.
It’s not just about innovation but about providing a unique value proposition that resonates with tech-savvy consumers and shows them you’re at the top of your game.
With the rise of voice-activated devices, optimising voice search is becoming crucial.
Voice-activated apps are more likely to be favoured in voice search results, potentially increasing visibility and user acquisition. Thanks to AI, speech recognition is better than it’s ever been and baked into operating systems like iOS and Android, meaning developers can focus on the core experience from day one with little additional development.
Voice-activated apps provide a unique opportunity for brands to interact with their customers more personally and engagingly.
This can lead to increased customer loyalty and a more memorable brand experience.
Voice interactions provide valuable insights into user preferences and behaviour. This data can be instrumental in refining app features and tailoring services to better meet user needs.
It’s no surprise that voice-activated technology is on the rise.
The trend represents a shift in how users interact with their devices and as a developer, it’s your responsibility to embrace it and offer experiences that appeal to your demographic.
It’s time to offer enhanced user experiences, stay ahead in a competitive market, and align with the future of digital interaction. Reach out to the team at Zudu today if you need help!