For Glasgow businesses of all shapes and sizes, finding the best Glasgow-based web application development company could be key to your success. Indeed, businesses are spending more money than ever on developing their digital presence, whether that be through digital marketing or by launching their own consumer apps to tackle giants like eBay, Amazon, Meta, and Google.

If you’re thinking about developing a web application for your business, whether that be custom software for your content management system (CMS) or a Progressive Web App (PWA) to take advantage of the latest technologies and capture the attention of potential customers, we’ve got you covered. In this post, we round up some of the key considerations when choosing the right app developer.

Understanding the costs

Whilst competition and advancing technologies have made app development in the UK more affordable than ever, developing a custom app for your business is still an investment. Figures from online data supplier, Statista, show that the cost of development on iOS and Android sits at around $70 US dollars per hour, whilst cross-platform development is slightly cheaper at $50 per hour. Of course, this figure can vary greatly depending on the complexity of your project, and how long the project will take. Indeed, if your web application requires 200 man-hours of work then your app development bill will be somewhere around $14,000 (£11,000). Of course, these are average figures, and your project costs will entirely depend on the amount of work required.

Depending on your budget, a good app agency will be able to work with you to provide suggestions to help cut costs or prioritise features to determine which features are required in phase 1 and which features can wait until phase 2 or even further down the line. If you want your web app to have all of the bells and whistles, then you’ll need to be prepared to pay top dollar, but if you’re on a tighter budget, then you may need to compromise or create an action plan, where you launch a basic version of your app and add to it as you can afford to do so. Speak with your developer to understand the associated costs to get a picture of what’s possible on your budget.

Think about post-launch marketing

There are lots of things to think about when developing your app, like solving problems, targeting the right audience and communicating with your developer, but one area that many business owners seem to forget about is post-launch marketing and preparations. Indeed, if you don’t have a strategy in place, then your new app could go unnoticed, and you’ll have a harder time onboarding new clients of your own.

When choosing a company that offers Glasgow-based web application development, ask to see whether they offer additional services such as app marketing and paid ad management. Using adverts on Facebook and through Google Ads could help you reach more people and ensure your app is a success, so factor these associated costs into your budget from the beginning. You should also think about ongoing changes and tweaks to your app, whether they’re based on feedback or changes to your business. Be clear on pricing and understand how much a developer will charge you to make changes to your web app.

Zudu offers web application development that Glasgow businesses can trust

If you’re thinking about a consumer-facing or enterprise app for your business, then consider Zudu! We are amongst the best app developers in the UK for businesses can choose, and we offer web application development, mobile application development, hosting and aftercare, and digital marketing packages to suit your needs and help you meet your goals. Indeed, we’ve worked with brands including NHS Tayside, Dundee City Council, Thorntons Investments and more, and we’d love to work with your business on our next web application development project. To learn more about what we do, please feel free to peruse our website, or give us a call on 01382 690080.