Following the initial project consultations in 2022, Zudu has been working with Ingrid to expand her online offering through the introduction of a content-rich website, an enhanced booking experience for in-person and virtual consultations, and an e-commerce store for processing sales and tracking inventory.
Although Ingrid’s previous website was also a WordPress site, it lacked the flexibility to be updated on the go; was not fully optimised for mobile; and did not reflect Ingrid’s brand or the personal approach delivered through her services. Alongside this, the old site did not have any security features installed and had unfortunately been targeted in a hack – this prompted Ingrid to also change her hosting provider and move to Zudu’s tailored hosting packages which offer additional security and protection against attacks.
The main goals of the redevelopment project were split into three parts: branding, functionality and customer experience, and marketing. Working together with our creative team at Zudu, the project also brought in additional expertise from Ingrid’s graphic designer, Sarah (founder of North Story Studio), who co-ordinated Ingrid’s rebranding; as well as copywriter, Lucie (founder of Copydots), who oversaw all of the written aspects of the site to reflect Ingrid’s tone of voice and make the site sound cohesive.
After a few drafts and tweaks, we delivered a modern, information-rich, and interactive website – fully optimised for mobile and adhering to the latest SEO and accessibility guidelines.