How to build a customer loyalty scheme to increase sales

You can’t buy loyalty. In today’s competitive times, consumers have more choice than ever before, and businesses must work harder to encourage customers to return, whether they’re an e-commerce brand or a multinational fast-food chain. Even if a customer has been shopping with you for years, they won’t stick around if a competitor swoops in …

How to localise your app for a new market and reach more users

Developing an app can be an expensive and time-consuming task, so it’s natural that you’d want to expand into new markets to boost your reach and claw back your investment as soon as possible. When done correctly, localisation can increase the value and appeal of your app overseas, resulting in a considerable jump in subscribers …

  • 9th Sep, 19 -
  • James Buchan
  • Apps

What your competitors can teach you about SEO

SEO is one of the most effective digital marketing techniques for small businesses, but it’s commonly overlooked or dismissed because of its complexity and common misconceptions. If you’re an estate agent in Dundee and climb to rank one for Dundee Estate Agent, for example, you could drive thousands of potential customers to your website every …

5 ways user experience design can improve your conversion rates

In today’s competitive times, developing a website that converts has never been tougher. Users have more choice, more distractions, and more power than ever before, so your site needs to deliver on user experience and make it as simple as possible for visitors to find what they want. If your site doesn’t respond in the …

  • 26th Aug, 19 -
  • James Buchan
  • UX

How to measure user satisfaction in your app – and increase it

All developers and businesses want users to download their apps. Mobile apps are not only expensive and time-consuming to develop, but they’re designed to be used by real people to solve real problems, so when app downloads are low it’s easy to feel disheartened. Engagement, retention, and conversion rates are vital to demonstrating the value …

  • 12th Aug, 19 -
  • James Buchan
  • Apps

How to design a website for multiple audiences

When a client comes to us to discuss a web design project, one of the first things we do is hone in on their target audience and develop a persona that we can build a website around. However, for companies with multiple audiences, that can become a little more challenging. In an ideal world, your …

User experience techniques to improve customer onboarding

According to one report, 20% of users abandon an app after using it just once. That’s an alarming statistic for app developers and businesses developing a custom app for their organisations, as once a user has taken the decision to uninstall an app, it’s unlikely they’re going to be back in a hurry. Simply put, …

  • 8th Jul, 19 -
  • James Buchan
  • Apps

How to think outside the box and improve your SEO

As an SME, spending money on SEO can often feel like a shot in the dark. Unless you have a strategy tailored to your business, taking into account your budget, competition, and niche, the chances are you’re going to struggle to climb to the top of the results pages organically. With engagements on social media …

Keep Updated

To Keep up to date with Zudu, subscribe to get news, updates and offers straight into to your inbox.