6 signs that your SEO strategy isn’t working

After spending months (and thousands) researching and developing a new website for your business, you might expect to start generating leads and sales pretty quickly. After all, your all bells, all whistles site looks a million times better than your competitor’s, but without the right search engine optimisation strategy, your hard work will probably be …

5 ways to simplify your website and app designs

“Good design is obvious. Great design is transparent.” Whether you’re designing a new website or an app, it pays to keep things simple. Simplicity is about much more than using minimal colours and white space – it’s about delving deeper into the minds of your users and developing a product that “just works”.  No unnecessary …

How to protect your mobile app against cybersecurity threats

If you’ve spent months on end and thousands of pounds building a cutting-edge app for your business, the last thing you want to happen is for it to be cloned or hacked. As a business owner, it’s critical that you take the security of your app seriously – if you don’t, you could stand to …

  • 6th Jan, 20 -
  • James Buchan
  • Apps

What Western brands can learn from China when developing apps

At Zudu, we consider ourselves to have the best of both worlds. We’re able to help UK and Scottish businesses with their digital marketing, app development and web design, and we help brands looking to tap into China through social media, event management, and more. During our time working in China with Zudu China and …

6 reasons why you should accept Facebook Pay for your e-commerce business

In December, Facebook announced plans to introduce a new version of Facebook Pay, allowing consumers to purchase goods and services inside of the Facebook ecosystem (covering Facebook, Instagram, and WhatsApp) in the company’s latest snipe at WeChat. If your business has an active presence on Instagram or Facebook and you sell products via e-commerce, accepting …

IoT in 2020: 6 trends you can expect to see

Whether you like it or not, there’s no getting away from the fact that the internet of things – also known as IoT – is changing the way we live. It seems like virtually every aspect of our lives has been digitised in recent years; it’s now possible to boil your kettle, turn on the …

  • 2nd Dec, 19 -
  • James Buchan
  • IoT

7 web design trends to be aware of for 2020

Though web design is an ever-changing, ever-evolving beast, there are of course trends that companies piggyback off to increase customer retention and drive sales, whether that’s the introduction of chatbots, the use of calls to action above the fold or the growth of illustrations. It’s impossible to know exactly what 2020 will bring, but below, …

5 app development trends UK businesses should know about it 2020

The “world of apps” is ever-evolving, with corporations pumping millions into new concepts and ideas to encourage consumers to spend more time and money engaging with brands. As a small business, it can feel pretty overwhelming trying to keep up with the latest trends. From integrating with digital wallets to tracking e-commerce order deliveries through …

  • 4th Nov, 19 -
  • James Buchan
  • Apps

What today’s smartphones mean for e-commerce in 2020

Though the smartphone market is increasingly maturing with fewer innovations year to year, it’s clear that there’s still a great deal of potential in the mobile space. Indeed, earlier in the year, Samsung announced its first foldable smartphone, which unlocked a whole host of new possibilities for developers, whilst the introduction of 5G in the …

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