How to deal with – and overcome – negative SEO

Though investing in a search engine optimisation campaign can increase your chances of appearing at the top spot on Google for relevant search terms, there’s no guarantee that your competitors won’t be working twice as hard. In most cases, that simply means they’ll also be optimising their content, building links, and writing quality, impactful content, …

5 simple ways to increase your website’s speed

How long does it take for your website to load? According to studies, decreasing load time by 0.1s led to the bounce rate of lead generation pages improving by 8.3% and perhaps more importantly, 70% of people say that the speed of a page affects their willingness to buy from an online retailer. From a …

What businesses and developers need to know about iOS 15

At a virtual WWDC earlier in the month, Tim Cook and Co lifted the lid on what’s next for iOS and iPadOS. Although this year’s releases are a little more understated than some previous years, Apple has still packed both operating systems with new features that will make users’ lives easier, and help businesses do …

  • 21st Jun, 21 -
  • James Buchan
  • Apps

Benefits of building an internal app for your business

In today’s time of remote and hybrid working, communication between employees has never been more important. Although we’re increasingly relying on apps like Slack and Zoom to stay connected to colleagues and clients, developing your own custom software or app could be an alternative worth considering. Below, we’ve put together some of the biggest benefits. …

  • 14th Jun, 21 -
  • James Buchan
  • Apps

Common eCommerce website mistakes you need to avoid

The past year has transformed the world of eCommerce, with consumers spending more time and money on their devices than ever before. According to eMarketer, UK consumers spent £141.33 billion ($180.39 billion) online in 2020, up a massive 34.7% from 2019, which represented more than 30% of total retail sales. Close to 90% of households …

What iOS App Analytics can teach you about your product

Although many marketing professionals and app development companies rely on third-party analytics and tracking tools to monitor engagement and behaviour, the free analytics service offered by Apple is often enough to help you make sense of your user base. App Analytics on iOS are available for free for all app developers with an Apple Developer …

  • 1st Jun, 21 -
  • James Buchan
  • Apps

How video content could increase your eCommerce website’s conversion rate

According to data from the Baymard Institute, the average cart abandonment rate globally is just under 70%. With eCommerce brands spending billions on search engine optimisation and ads to get potential customers on their product pages, it’s important to do everything you can to stand out and convince website visitors to part with their cash. …

Pre-launch marketing strategies to spread the word about your new app

For many businesses, developing an app is a significant investment and can represent the start of a new era. Whether you’re developing an eCommerce app to drive sales on the go, a piece of software that makes your customers’ lives easier, or a B2B app that positions your brand as an authority in your niche, …

  • 17th May, 21 -
  • James Buchan
  • Apps

Reserving a name for a future app development project

If you’ve got a great idea for a new app but aren’t quite ready to commit to the development just yet, you might want to think about reserving its name. There are now an eye-watering 1.96 million apps on the Apple App Store and 2.87 million apps available for download on the Google Play Store, …

  • 10th May, 21 -
  • James Buchan
  • Apps

Keep Updated

To Keep up to date with Zudu, subscribe to get news, updates and offers straight into to your inbox.