How to create user personas for your app development project

When it comes to app development, it’s difficult to address your users’ needs without having a deep understanding of who they are. Though it’s possible to build the bare bones of an app and tweak it based on feedback, user personas allow you to empathise with your target audience, create a shared direction, and avoid …

  • 30th Apr, 21 -
  • James Buchan
  • Apps

The pros and cons of charging for your app

With consumers now spending more than four hours a day inside apps on their phones, developing an iOS or Android app for your business is no longer a nice-to-have. Offering unique functionality, whether through an eCommerce app or a productivity tool, can steer your organisation in an entirely new direction and unlock lucrative revenue streams …

  • 28th Apr, 21 -
  • James Buchan
  • Apps

5 things to avoid when developing an app

With consumers spending more time on their devices than ever before and apps expected to generate an eye-watering $935 billion in revenue per annum by 2023, there’s never been a better time to launch an application for your business. Whether you start on Android and work your way to iOS, build a hybrid app, or …

  • 12th Apr, 21 -
  • James Buchan
  • Apps

3 key growth areas for app development

With more than two million apps on the App Store and Google Play Store, finding new ways to differentiate from the competition and offer consumers a unique experience is vital. Middle of the road apps won’t suffice in 2021: unless you’re actively listening to user feedback and innovating in your field, your app doesn’t stand …

  • 5th Apr, 21 -
  • James Buchan
  • Apps

Monetising mobile apps: strategies to consider

Although app development can be time-consuming and require a hefty upfront investment, the rewards are virtually endless. Get your app right, and you could generate millions of dollars in in-app revenue; after all, the Apple App Store paid out an eye-watering $72.3 billion to developers last year, whilst Google Play apps collectively generated $38.6 billion. …

  • 30th Mar, 21 -
  • James Buchan
  • Apps

Things you need to know about voice commerce

Over the past couple of years, voice shopping has exploded in popularity. As consumers grow more comfortable speaking to their smart speakers and smartphone assistants, many are realising the benefits of ordering goods and services from their devices, without even having to look at a screen. Voice shopping is a non-visual experience, meaning customers have …

Choosing the right eCommerce platform for your business

2020 was a year unlike any other for eCommerce, with the pandemic pushing the sector past 30% of total retail sales. This year, consumers will spend an eye-watering £141 billion online, up almost 35% on 2019, demonstrating the need for traditional retailers, and new market entrants, to make eCommerce a priority. However, choosing the right …

Native Apps vs. Cross-Platform Apps apps vs. Web Apps

Whatever your niche, whether you’re a personal trainer or a whisky distributor, there’s no getting away from the power of apps. Consumers spent 3.5 trillion minutes inside of Android apps alone in 2020, and spent $19 billion on the App Store last year, too. By 2024, consumers around the world will download an eye-watering 184 …

  • 8th Mar, 21 -
  • James Buchan
  • Apps

How to use web design to increase average order values

With UK eCommerce growing almost 50% in 2020 as a result of the COVID-19 pandemic, there has never been a better time to develop an online store for your business and sell your products virtually. Whether you operate in B2C or B2B, there are serious opportunities to be had with the right marketing and sales …

Clutch Awards Zudu as Best App Developer in the UK 2021

As companies are now recognising the importance of going mobile, we are seeing new emerging trends in mobile development every day! People are using their phones more, both for work and for leisure – checking emails, sharing content on social media, watching videos, etc. – and there is an increase in demand for the security …

  • 17th Feb, 21 -
  • James Buchan
  • Apps, News

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