6 ways to improve user experience on your e-learning website

With the global e-learning market expected to balloon to $325 billion by 2025, it’s little wonder why more and more businesses are expanding their offerings and changing the way they deliver their training. Though face-to-face tuition is still most effective, an increasing number of us are turning to screens to expand our knowledge and brush …

10 things to consider when building an accessible app

Though operating systems have come a long way in recent years, and technology has been introduced to enhance the user experience for the blind, immobile and visually-impaired, developers must still take responsibility to build software that works for everyone, regardless of their ability. By making simple, straightforward changes to your Android and iOS apps, you’ll …

Paid advertising statistics that will change your strategy

Though we recommend a mix of paid-for and organic advertising strategies to future-proof your business, pay-per-click remains one of the most popular marketing tactics, with billions poured into campaigns on Google and Facebook every year. With the right strategy, you can reach niche markets, target your competitors’ customers and expand into new territories practically overnight, …

8 things to think about when testing an app

With 1.8 million apps on the App Store and 2.6 million on the Play Store, encouraging users to download yours can be tough. In today’s always-on, always-connected times, you’d think it would be easy to build awareness for your B2C app and top the charts, but smartphone users are downloading fewer apps than ever before, …

  • 17th Feb, 20 -
  • James Buchan
  • Apps

6 ways to use data to improve design

Though designers and developers often “use their gut” when building new interfaces, there’s no denying that data is the best way to create quality products that deliver value to users. Whether you’re redesigning a site, planning a landing page, overhauling your app or building an enterprise solution to increase your team’s sales and productivity, depending …

App Store Advertising: the biggest pros and cons

So, you’ve done it. After months of planning, research, development and testing, you’ve launched your first app. Now what? Once you’ve shared it with friends, family, colleagues, business contacts and your newsletter, the trickiest part is encouraging the general public to find it and download it. Though the average smartphone user has between 60 and …

  • 3rd Feb, 20 -
  • James Buchan
  • Apps

6 signs that your SEO strategy isn’t working

After spending months (and thousands) researching and developing a new website for your business, you might expect to start generating leads and sales pretty quickly. After all, your all bells, all whistles site looks a million times better than your competitor’s, but without the right search engine optimisation strategy, your hard work will probably be …

5 ways to simplify your website and app designs

“Good design is obvious. Great design is transparent.” Whether you’re designing a new website or an app, it pays to keep things simple. Simplicity is about much more than using minimal colours and white space – it’s about delving deeper into the minds of your users and developing a product that “just works”.  No unnecessary …

How to protect your mobile app against cybersecurity threats

If you’ve spent months on end and thousands of pounds building a cutting-edge app for your business, the last thing you want to happen is for it to be cloned or hacked. As a business owner, it’s critical that you take the security of your app seriously – if you don’t, you could stand to …

  • 6th Jan, 20 -
  • James Buchan
  • Apps

What Western brands can learn from China when developing apps

At Zudu, we consider ourselves to have the best of both worlds. We’re able to help UK and Scottish businesses with their digital marketing, app development and web design, and we help brands looking to tap into China through social media, event management, and more. During our time working in China with Zudu China and …

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