15 landing page optimisation tips to maximise conversions

Follow these landing page optimisation techniques to generate more sales.   If you’re working on a pay-per-click or search engine optimisation campaign, landing pages are a great way to build credibility, attract qualified leads, and support your overall business objectives. But optimising these pages for maximum conversions can be challenging, particularly in a competitive niche. …

Analysing user feedback and behaviour to improve your app

Developing an iOS or Android app for your business can be a stressful and time-consuming process, but the unfortunate truth is that the hard work doesn’t stop once you’ve published it to the App Store. Indeed, top apps release one to four updates every month, tweaking and changing parts of their software based on feedback …

  • 9th Nov, 20 -
  • James Buchan
  • Apps

Why SEO has become an ever-more vital marketing tool during the pandemic

The COVID-19 pandemic has changed virtually every aspect of our lives – not least our businesses. Though it would be natural to consider pausing your search engine optimisation campaigns during challenging times in order to reduce your expenses, the truth is that SEO has never been more important – taking a break from a strategy …

Simple ways to improve your Google My Business listing

If you’re looking for details on a local business, whether it’s a retail outlet or a coffee shop, the chances are that you head to Google. To better serve consumers and give businesses a say in the data that’s available, the search engine mogul launched Google My Business, a free tool that lets managers input …

Iterative web design: why you should continue to tweak your website

When launching a new business, building a well-designed website should be at the top of your list. Yet according to one report, almost half of SMEs still don’t have their own website. Two of the biggest challenges in building a website for a new or existing business are time and money. Simply put, entrepreneurs don’t …

How online shopping continues to accelerate post-lockdown

The way we shop is constantly evolving. From the war and post-war years of austerity, to the economic boom in the 50s where quality, value and good customer service were key. The 2000s saw the increase in online shopping via the dotcom boom where a whole new way of shopping materialised, and right to the …

5 tips for hosting successful online events during COVID-19 pandemic

The coronavirus pandemic has not only put an end to live theatre and sports but business events, too. Conferences, exhibitions, and networking lunches have been postponed until further notice and businesses that rely on workshops and training sessions have had to adapt. The good news is that, at least in the business world, online alternatives …

Fresh lead generation techniques that could increase your profitability

A lead is much more than a website visitor or a potential buyer. They’re a one-step-away client – once you’ve given it that final push, they’ll convert and turn into a loyal customer. But in today’s competitive times, when consumers have more choice than ever before, getting clients to that stage can be challenging. Building …

How to overcome Google’s plans to ban third-party cookies

Earlier in the year, Google confirmed its intention to phase out cookies on its Chrome web browser, following Apple’s decision to do the same during its March keynote presentation. Cookies – those small text files that are created by almost every website you visit – have been used by advertisers for analytics companies for years …

Essential features to include in your new ecommerce website

B2B and B2C ecommerce continues to grow and breakneck speed, and with to the coronavirus pandemic forcing high streets to close for months on end, the industry will be worth £5.3 billion more this year than it was in 2019, reaching £78.9bn in the UK alone. And it’s clear why: consumers not only prefer to …

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