What today’s smartphones mean for e-commerce in 2020

Though the smartphone market is increasingly maturing with fewer innovations year to year, it’s clear that there’s still a great deal of potential in the mobile space. Indeed, earlier in the year, Samsung announced its first foldable smartphone, which unlocked a whole host of new possibilities for developers, whilst the introduction of 5G in the …

How to repurpose old content to improve your conversions and SEO

If you’ve spent any time working on an SEO campaign, the chances are that you have a lot of quality content on your website, whether that be blog posts, tutorials, or landing pages. But for whatever reason, that content may not be performing at its best, or have even passed its sell-by date as new …

How to build a customer loyalty scheme to increase sales

You can’t buy loyalty. In today’s competitive times, consumers have more choice than ever before, and businesses must work harder to encourage customers to return, whether they’re an e-commerce brand or a multinational fast-food chain. Even if a customer has been shopping with you for years, they won’t stick around if a competitor swoops in …

How to localise your app for a new market and reach more users

Developing an app can be an expensive and time-consuming task, so it’s natural that you’d want to expand into new markets to boost your reach and claw back your investment as soon as possible. When done correctly, localisation can increase the value and appeal of your app overseas, resulting in a considerable jump in subscribers …

  • 9th Sep, 19 -
  • James Buchan
  • Apps

What your competitors can teach you about SEO

SEO is one of the most effective digital marketing techniques for small businesses, but it’s commonly overlooked or dismissed because of its complexity and common misconceptions. If you’re an estate agent in Dundee and climb to rank one for Dundee Estate Agent, for example, you could drive thousands of potential customers to your website every …

5 ways user experience design can improve your conversion rates

In today’s competitive times, developing a website that converts has never been tougher. Users have more choice, more distractions, and more power than ever before, so your site needs to deliver on user experience and make it as simple as possible for visitors to find what they want. If your site doesn’t respond in the …

  • 26th Aug, 19 -
  • James Buchan
  • UX

How to measure user satisfaction in your app – and increase it

All developers and businesses want users to download their apps. Mobile apps are not only expensive and time-consuming to develop, but they’re designed to be used by real people to solve real problems, so when app downloads are low it’s easy to feel disheartened. Engagement, retention, and conversion rates are vital to demonstrating the value …

  • 12th Aug, 19 -
  • James Buchan
  • Apps

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