UK mobile app developers are in high demand as more small, medium, and enterprise-sized businesses are beginning to understand the importance of a strong mobile presence. Having a mobile-friendly website and an account on social media sites such as YouTube and Instagram is one thing, but by creating your own custom app that allows you to offer your products and services to consumers on the go, you can tap into a whole new market and take your business to the next level.

If you want to get involved and grab a slice of the market, then it’s essential that you work with the best UK mobile app developers that you can find. In this article, we’ve put together some of the most important skills and attributes required in order to create award-winning mobile apps.

A keen eye for innovation

Perhaps one of the most important skills that you should look out for when finding a developer to work on your app is innovation – showing their knowledge of market trends and general awareness of the sector and consumer behaviour. The internet has transformed the way we do business, allowing anyone to launch their own company overnight. But with more competition than ever before from both UK and international businesses, standing out and generating new sales can be tough.

If you want to create an app that consumers will want to download and interact with, then you need to work with an app development agency that’s full of bright, new ideas and can show you the impact their past work has made. Having said that, of course, you’ll need to have your own ideas before you ask a developer to get involved, so shop around and look at what sort of features your competitors are including within their apps. In the e-commerce industry, for example, augmented reality tools that allow users to try on clothes before they buy are growing in popularity, whilst integration with Apple Pay and Google Play is also popular.

When looking for UK-based app developers, take note of case studies and testimonials so that you can get a good understanding of the company’s ability to “think outside of the box”. If you’re looking for a truly one-of-a-kind app for your business, then you need to find an agency that has the same attitude, confidence and passion for your industry as you do, otherwise, it may not work out.

An understanding of your market

One of the biggest benefits of paying for mobile app development is that the agency will likely have an understanding of your market. A great number of app development projects are outsourced to other countries, but this can lead to miscommunication and an app that doesn’t really appeal to your target audience, so working with a local company makes sense for localisation and even design.

Some app development agencies specialise in particular niches. Finding a company that has worked on an app for a competitor, for example, will give you an immediate advantage, as the agency will already know your target audience and will be able to design new features with them in mind. At Zudu, we serve sectors including healthcare, FinTech, recruitment, HR, sports, leisure and tourism, and use our industry expertise to develop the very best applications that not only meet the needs of our clients but fulfil the needs of their end-users, too. Working across such a range of sectors has also allowed us to bring new ideas to smaller sectors and allow their apps to thrive.

Zudu: award-winning UK mobile app developers

Finding UK mobile app developers suitable for your project doesn’t have to be hard, especially if you consider Zudu! Our award-winning app development services are suitable for businesses of all shapes and sizes, whether you’re in need of a custom app for your employees or a consumer app to grow your brand in new territories. Don’t hesitate to get in touch on 01382 690080, or click here to send us a message. We can’t wait to get started on a project with you soon.