Did you know Dundee is known as a pioneer in the electric vehicle revolution? In fact, Dundee has one of the biggest fleets of electric taxis and the biggest pool of council-run electric cars in the UK. Zudu were fortunate enough to get asked to tender for the development of a website and initiative hailed as Drive Dundee Electric, designed to promote the use of electric vehicles in Dundee, helping residents make the switch to saving money and lower their carbon footprint. In true Zudu fashion, we loved the opportunity to work with a great initiative and gave the website a lot of well-deserved attention.
Zudu were provided with a tight deadline to get the site ready for promotional activities so we got straight down to the job of on boarding the project members, requirements gathering and planning out the site in order to get complete for launch date. Our unique development process ensures clients get to manage the project along with us and have the flexibility of agile development along the way.
The brief was to create a modern site which got the message across in a clear manner and be visible within the local area, so our design gurus decided to integrate a high impact hero video with clear messaging and calls to action.
We also made use of good social proof on the homepage with testimonials from the likes of Lorraine Kelly! Social proof is a great way of incentivising customers online and encouraging click-through.
P.s. Did you know customer reviews are 12 times more trusted than descriptions from providers?!
Other features of the site included;
- The integration of an interactive map where users can locate the nearest charging point.
- Information about the benefits of going electric. Did you know you pay no tax on electric vehicles and can get free parking in Dundee Council car parks?!
- And an events and new section, which can be managed along with the rest of the site via an easy to use content management system.
If you want to find out more about Electric Vehicles and join the revolution in Dundee then you can find more info or get in touch via their website.
Stay tuned for updates on more exciting projects Zudu has been working on. We are a full-service digital agency with cross-industry experience working on websites, apps and of course digital marketing. We will work with you to understand your requirements and ensure you get the most out of your services with us, not just developing but being your digital partner.
Not sure whether you need a new website? Check out our blog for the top 5 signs you need a new website… and don’t forget to take the quiz at the end!
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