With hundreds of open source content management systems available on the internet, such as WordPress, Joomla, Drupal and Magento, small businesses can launch their own website and manage content without spending a dime.
But in some cases, there are significant benefits to designing a custom content system. Below, we round up just a few.
Designed just for you
Perhaps the most obvious benefit of a custom content management system is functionality and design. Rather than using a generic CMS like WordPress and adding functionality through apps and plugins, a system built from the ground up can incorporate all of the necessary features that your business needs from the get-go, and you won’t have to depend on third-party developers to update plugins and add new features, as you’ll be able to do it yourself from your own CMS.
Say, for example, you wanted a CMS to connect with your lead generation and retention efforts. With a custom content management system, your software can be designed in one easy-to-use package that complements your business, rather than serving as a barrier and causing a nuisance.
Easier to use
Off-the-shelf content management systems are often easy enough to understand, but some of the more intricate details require explaining. With a custom content management system, you can make it as easy as you like for your employees to add content, interact with customers and integrate with other aspects of your business, like accounts and reports. And because your content management system is designed just for you, it can be customised to feature branding and internal employee documents, creating a ‘hub’ for staff and clients to find and log useful information.
With the Facebook data scandal and new GDPR regulations making consumers more data-conscious than ever before, it’s essential that your content system is secure and well protected. Popular content management systems like WordPress are patched regularly to protect against data breaches and potential hacks, but because of their prevalence, they’re more prone to attack than a custom piece of software designed just for your business. And because you have total control over your custom CMS, key security features can be built in from the get-go and maintained on a regular basis, and you can even prevent against brute force and DDoS attacks to ensure your service remains online and unaffected at all times.
Although WordPress alone has more than 30,000 plugins that add functionality to websites in a matter of seconds, a custom content management system can give you even more flexibility to create unique features that push your business ahead of the competition. Features such as a custom live chat or customer service ticketing option, or the ability for users to design their own products right on your website, for example, can be baked right into your content management system and give you more control over your user experience. The possibilities are truly endless.
There’s no denying that designing a custom CMS requires more time and effort than installing WordPress or Drupal, but the benefits speak for themselves.
If you’re interested in a custom content management system that works for your business, get in touch with the experts at Zudu.
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