We can help you tap into the Chinese Market through tech solutions and digital marketing channels.
China is the UK's fifth largest trading partner and the second largest non-EU partner after the United States.
Learn more about digital marketing in china at our main site:
Here are some of the facts:
- In 2016, UK-China trade was worth £59.1bn
- British exports to China have increased by 64% since 2010
- The UK had a surplus of £1.6bn on trade in services with China in 2016, the largest being travel services
- China has overtaken the USA as the world’s largest outbound travel market
- Scotland accounts for 14% of the UK’s goods exports to China, valued at £2.2 Billion
The UK market lags behind other European nations such as Germany, France and Italy when it comes to exporting to China. Much of this is down to the broad range of products on offer from country to country, but there is also an overwhelming feeling of lost potential within the Government and businesses alike for existing products. That’s why the Government has recently embarked on a five-year campaign to increase demand for UK products in China.
However, the problem isn’t just linked to demand – UK companies have historically had a big issue with getting to grips with marketing to China and establishing any significant operations within the country.
Much of the problem lies with the overwhelming cultural differences and a significant misunderstanding of how to market your business in China.
The cultural differences aren’t just centred around tastes and language but consumer behaviour is hugely different in China too. How people buy, where they hear about products from and where they buy them from is a difficult thing for many UK companies to grasp when considering delving into the world of marketing to China.
We can help you tap into the Chinese Market through digital marketing in China.
Zudu’s Unique Solution
Aligning with recent government initiatives and market demand, Zudu is the first Scottish based company to offer a tailored digital marketing strategy to help UK companies break into the Chinese market.
Through our unique combination of specialist in-house resource and Chinese partnerships, we can help you to select the right strategy to increase revenue and grow your brand awareness.
Digital Marketing in China
China has a very unique digital landscape. No Facebook. No Twitter. No Google. No YouTube. And almost entirely mobile-centric. All protected by the great firewall. This presents particular challenges to companies looking to market their products or services in China.
China Market Entry Strategy
Whether you are just starting to explore the opportunities for your business in China or already have a brand presence and a customer base, we can help.
Tapping into the Chinese Visitor Market
China has overtaken the USA as the world’s largest outbound travel market with 260,000 visitors to the UK in 2016 spending over £513 million. We can help you tap into this rapidly growing market.
We can help you with the right digital strategy to reach Chinese visitors through WeChat and Weibo using content marketing and KOL campaigns and marketing through travel sites such as Mafengwo.
China Anti-Counterfeiting Solutions
Zudu can provide exporters of UK goods with an anti-counterfeiting solution engineered around QR codes which helps consumers distinguish the authentic from the fake, helps exporters track their goods and makes it more difficult for counterfeiters to produce copies of UK products.
Why Choose Zudu as Your Chinese Digital Marketing Partner?
- In-house expertise
- Well-developed Chinese partnerships
- Cultural knowledge and expertise
- Client satisfaction
Let us help you to find the right strategy to increase revenue and grow your brand awareness.Partner with Zudu
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