A mobile app development company in UK may not be something you think you need right now but as more and more small and medium-sized businesses invest in custom apps for their audience, it’s certainly something to consider. Indeed, the International Business Times says that the UK app industry will be worth an eye-watering £30 billion by 2025, so getting ahead of the competition makes sense, and will allow you to engage with your customers in a new way.
Why do I need an app?
There are a whole host of reasons why you might work with app developers UK-based, whether that’s to launch an app for customers to pledge their loyalty to your brand, or an internal app so that you can monitor your employees, assign tasks and allow for smoother data management. The adage of ‘there’s an app for that’ certainly rings true – there are millions of apps on the App Store and Google Play Store for business owners just like you – but creating a custom app for your business provides a wide range of benefits, whether its consumer- or internally-facing.
Another reason why you might want to employ the services of a mobile app development company in UK is to make more money. Today’s consumers are spending more of their money online than ever before, with ecommerce accounting for 17.4% of all retail sales in the UK – a figure that’s rising several percentage points year-on-year. If you want to attract the attention of new customers and ensure existing ones stick around, an app could be the solution for you.
What can I include in a mobile app?
One of the most exciting things about launching an app for your business is that you can create a brand new piece of software that’s tailored to your business. For the purpose of this article, we’re focusing exclusively on consumer-facing apps. Whether you run an online store and want to give customers more options, like being able to try on clothes using augmented reality, or you run a service business and want to allow users to access their information from their phones, there are truly endless possibilities when creating an app. And as technology evolves, with both hardware and software becoming more advanced, those possibilities are only going to increase.
In the past couple of years, voice search has exploded in popularity. You could integrate Siri or Google Assistant within your app, or even create a Skill for the Amazon Alexa. Other recent app trends include mobile payments, personalisation, integration with the Internet of Things tools, and even Android Instant App, which allows users to access your app without downloading it. By working with a company that offers mobile app development UK-based, you’ll be able to create an app that incorporates all of these new technologies and offers something unique to users.
Zudu: an award-winning mobile app development company in UK
At Zudu, we’re proud to be an award-winning mobile app development company in UK. Over the years, we’ve worked with some of Scotland’s most recognisable brands, including the NHS, the BBC and Npower, to name but a few, and we’d love to work with your business, too. To find out more about what we do, or to arrange a free consultation or face-to-face meeting at our Dundee offices, don’t hesitate to call us on +44 (0) 1382 690 080 or click here to send us an email.