Mobile app development in UK is more complicated than a lot of people realise. Not only do you need to design and develop an app, but also ensure it is visible and that it is constantly updated. Visibility, in particular, is of critical importance, because you can have the best app in the world, but if no one knows about it, what is the point?
Ranking highly in an app store is of huge importance for app developers UK wide. They want to ensure that as many people as possible see your app and engage with your brand. So, what factors really influence your app store ranking? Firstly, we have positive ratings. Basically, the better the app, the more exposure it gets. If an app has a five-star rating, it is going to be featured much higher in an app store than an app that only has a two-star rating. This highlights the importance of developing a winning app using the assistance of experts in mobile app development UK based. The number of downloads you receive also impacts where you feature in app store rankings. Of course, this is somewhat of a catch 22, as you need exposure to get downloads. Developers use alternative methods to increase downloads while your app is still working its way up the app store rankings. Your targeted keywords also play a big role, so you need to select your keywords wisely, as you are restricted to a limited character amount when describing your app in the store. Finally, your title is also important. Titles with keywords in them result in apps ranking 10.3% higher on average.
Get started with expert mobile app development in UK by getting in touch with Zudu. We have helped many businesses across the country to unlock their true potential. For more information, head to https://zudu.co.uk, or give us a call on +44 (0) 1382 690 080.