Android App Development Company In UK: How to find the right agency

Finding a respectable Android app development company in UK doesn’t have to be a challenge. If you have decided that you’d like to launch a new app for Android smartphones and tablets, and you have an idea of the functionality you’d like to include, then the next logical step is to find the right app developer to work on your project. In this guide, we give you the low-down on how to do exactly that, and ensure you find an app development expert that doesn’t cost the earth.

Why UK developers are best

Once you have decided on the name, functionality and target audience for your app, then the most time-consuming task is finding the right app developers UK-based. Sure, a simple Google search will help you find a local app development company that will be able to create an app for your business, but it’s important to seek out the very best company to ensure your app is all bells, all whistles and stands out from the competition if you want it to be a success on Android.

Some small and medium-sized businesses decide to outsource their app development to an overseas company, as app development costs are usually much lower. However, there are a number of reasons why choosing an android app development company in UK is a good idea – and that starts with communication. When you work with a UK-based business, you’ll be able to meet face to face and have regular phone calls and catch-ups about your project, without worrying about timezones, expensive calling fees, and language barriers.

Not only that, but developers based in the United Kingdom will be able to tailor your app to a UK audience. Of course, the basic principles of app development will remain the same in whichever country you live in, but a UK agency will adopt the best techniques for consumers in the United Kingdom, use British English rather than American English and model your app on a competitor in the United Kingdom, should you wish them to do so. That’s what makes the difference.

Understanding the Android operating system

Although iOS has overtaken Android as the most popular operating system in the UK, Android still remains a popular option for consumers looking for affordable smartphones and tablets. Indeed, Android tablets and devices tend to be more common in education and in business, as they’re cheaper to buy in bulk than iPads and iPhones, making them more accessible.

Indeed, some technology critics argue that there’s a class divide between iOS and Android, suggesting that because Android-powered phones are often cheaper, the operating system is more appealing to lower-income consumers. And research from comScore suggests that’s true; iPhone users earn 40 per cent more than Android users, on average, and iOS users are more likely to engage with their smartphone for longer periods of time than Android users.

On the face of things, it would appear that developing an app for iOS would make more sense than Android apps, but that doesn’t mean you should rule out an Android app for your business. Worldwide, Android remains the dominant operating system, with an 80% market share.

Another reason for developing Android apps is portability. The programming language used to design Android apps is more portable, allowing software to be ported into other operating systems such as Blackberry and Ubuntu, making development more cost-effective. And thanks to the Google Play Store, new apps can be uploaded and approved in just a couple of hours – on the Apple App Store, app testing is more rigorous, and can take several days for approval.

Mobile app developers UK-based often favour Android development over iOS development because there is a lower barrier to entry. To develop an app for iOS, a Mac must be used, and an annual developer fee of $99 must be paid to Apple to gain access to its tools and features. For Android development, on the other hand, any desktop operating system can be used, and a one-time fee of just $25 is charged for approving and uploading the app to the Play Store.

Androids apps have also grown in popularity in recent years, which is great if you want to launch a premium app that incorporates in-app purchases. Games on Android are now as profitable, if not more profitable, than those on iOS, and integration with Google Pay makes purchases all the more convenient for users who want to access premium content within your app.

Zudu: The best Android app development company in UK

If you’re still looking for an Android app development company in UK, get in touch with the team at Zudu. We specialise in Android app development, and our expert Android app developers will help you to reach your target audience, create engaging content and achieve measurable and scalable results for your company. Call us on 01382 690080 or click here to send us an email.