If you’re looking to find an app developer for your next campaign, then the chances are that you have a lot of questions to ask. There are hundreds of marketing and development companies here in the United Kingdom, all claiming to provide the very best services and deliver the results that your business needs. But how do you know who to trust, and which company is going to help you achieve your goals in the shortest period of time at a price that makes sense?
By making it to this page, you’ve most likely already started your journey to find an app developer for your next app project. In this article, we’re going to share our top tips that will help you make the right decision and create an app that changes the fortunes of your business.
Know what you’re looking for
Once you’ve decided that you want to launch an app for your business, the next step is to think about what you want your app to do. A common mistake that many small and medium-sized business owners make is launching an app without including any real functionality, so getting to grips with the core purpose and reason for an app, as opposed to a mobile website, is the first thing that you should do. Understand your requirements and think about your objectives.
For example, if you run an ecommerce business, you might decide to launch an app that allows users to buy products from their smartphones. You could include some usual functionality, like augmented reality tools that let users try on clothes virtually using their selfie camera, to stand out from your competition and encourage users to download your app and give it a try. Your core functionality and purpose doesn’t necessarily have to be unique, but it has to include something that will get people talking and persuade them to try your app. If it doesn’t, they won’t download.
The good news is that many creative agencies and app development companies will have ideas of their own and will help you shape an app that delivers results, but having an understanding of what you want to achieve before you arrange meetings or quotes will make you better prepared and ensure you’re choosing a company that can deliver your needs and work within your budget.
Do your research
Once you’ve got to grips with the functionality of your app, it’s time to shop around and start speaking to agencies and developers that might be a right fit. To find an app developer that is experienced enough to do the job and meet your budget, you’ll need to research and ask the right questions. Consider preparing a checklist for when you’re in meetings or chatting over the phone to get you everything you need to make an informed decision.
There are lots of questions that you should ask when speaking with a developer. Aside from those on price and functionality, ask whether they can meet face to face to discuss your project. Working with a local business has many benefits, but the ability to arrange meetings at the drop of a hat can make your project more streamlined and efficient and ensures that there’s no miscommunication. Similarly, you should ask about project deadlines and decide whether or not they’d be able to complete your app development project within your timeframe.
Simply chatting with the developer will also give you an idea of their knowledge and competency within the field. Some marketing companies outsource their development elsewhere, and while that’s fine for low-cost projects, you should ensure you’re working with a team of experts who will create your app in-house, as this will result in a higher quality product and allow for changes to be made at the drop of a hat.
While we’re on the subject of changes, you should also ask about how much do they charge for maintenance and tweaks, and what happens when there’s an update to iOS or Android. Some companies offer maintenance or retainer packages, which can prove cost-effective in the long term.
Ask to see testimonials
Once you’re satisfied that you’ve found the right app development company for your project, you should ask to see some testimonials or case studies to get a feel for their previous work. Of course, you can use third-party sites like Reviews and Recommended Agencies to read reviews, but you should also ask for case studies from the company so that you can see statistics on the apps they’ve worked on in the past. If you want an app that will increase sales, then reading through success stories from previous clients will give you more confidence in your decision.
Another sensible idea is to download a couple of the apps developed by the agency to get a feel for their style of work and inspiration for your project. Consumer reviews can also be telling, so head to the App Store and see what users are saying about your developer’s apps – if complaints related to speed or functionality are common, you might want to look elsewhere.
Still need to find an app developer? Trust Zudu
For businesses looking to launch a new app that will raise brand awareness, create a more loyal customer base and generate new revenue streams, consider Zudu. We’re app developers UK businesses can trust, with years of experience creating custom apps designed to capitalise on lucrative market opportunities and outmanoeuvre competitors. Many of our clients come to us hoping to find an app developer that will not only help them create a mobile app that meets their needs, but considers their audience and creates an app that provides genuine value and appeal. At Zudu, we take the time to get to know your audience and analyse industry trends before we begin work on your app, and our ongoing commitment to your project means that we can make changes that will keep your customers engaged for months and years to come.
To find out more about our app development services, give us a call today on +44 (0) 1382 690 080. Alternatively, you can send us an email to email@example.com or click here to fill out our form. We can’t wait to hear from you and to get started on a new app development project soon!