Mobile app developers Scotland: Common myths about mobile apps

Mobile app developers Scotland-based are in high demand – and it’s not hard to see why. You only have to consider the boom in mobile browsing and the increase of small and medium-sized businesses investing in their own custom applications, or the growing competition from the likes of eBay, Amazon and now social networks Facebook and Instagram. If you want to engage with your audience, sell more products and increase your market share, a custom app makes sense.

In this post, we’ve put together some common myths about app development, and share with you some top tips on creating an app that will help to take your business to the next level.

Apps are too expensive for my business

As a medium-sized business owner, you may think you cannot afford to invest in an app for your business. The truth is that custom apps are expensive, and you’ll spend more developing an app for Android and iOS than you would when designing a new website. That is because there’s more work involved in creating a custom piece of software for your business than creating a new theme or template for your site, meaning more man-hours and expense. But finding mobile app developers Scotland-based that can work to your budget isn’t impossible. Get in touch with developers to find the best offer, but remember that it pays to spend more to get better results.

With so many offering mobile app development UK-based, all of which are at different levels of experience, it’s hard to put a price on the average cost of an app. In short, however, you could have a custom app built for as little as £1,000 – but prices can creep depending on the features and functionalities you’d like to include. Start off small, and add as you go if you’re on a budget.

Apps aren’t necessary in today’s times

One of the most common misconceptions about custom apps is that they’re no longer necessary. It’s true that social media, affordable web design and content marketing has made it easier for businesses of all shapes and sizes to carve their own digital presence, but an app can still play an important part in your company’s success. There are more than 500 million weekly visitors to the Apple App Store and more than 8 billion app downloads on the Google Play Store per month, figures that continue to climb as more and more consumers gain access to high-end smartphones like the new iPhone XS and the Samsung Galaxy S9. App developers UK-based can offer a range of custom app development solutions to ensure your app is downloaded, too.

Whilst on the subject of downloads, it’s important to point out one more common misconception. In today’s digital times, it’s easy to equate numbers to success, but that isn’t necessarily the case, especially in the world of apps. Although app downloads are important, it’s engagement and long-term use that provides a much greater metric to success. Indeed, one million people could have downloaded your app, but if they don’t use it regularly, then those downloads are meaningless. Focusing on functionality to encourage repeat users is key to your app’s success.

Zudu is home to mobile app developers Scotland businesses trust

At Zudu, we know that finding mobile app developers Scotland-based isn’t always easy, which is why we put together this guide full of common misconceptions. If you’re still looking for a developer to work on your app development project, we’d like to put our own names forward. With years of experience working with Scottish companies such as NHS Tayside and Thorntons Investments, we believe we’re the first choice for businesses requiring a custom app solution. To find out more, peruse our website, or get in touch today on +44 (0) 1382 690 080.