As the energy and utilities sector embraces new technology and transforms outdated processes, energy companies are increasingly switching to custom app development.
Read on for our guide to mobile app development for the energy sector and how energy companies can prioritise a mobile app in 2025.
Apps are making it easier than ever to manage the world around us, whether that be in our personal lives, to socialise, for education or for work – and the energy sector is no exception, as digital transformation continues to shape how businesses operate and interact with customers.
Mobile apps help energy companies bridge the gap between them and their customers, providing access to vital information about their usage, impact and bills creating a better user experience, increased customer engagement and brand loyalty. Beyond customer interactions, energy providers can also leverage mobile apps internally, optimising workflows, managing field operations and monitoring grid performance.
Mobile apps are a win-win for both energy companies and their customers.
Many mainstream energy companies offer apps to help keep their customers informed of upcoming bills, payments and energy use history. Allowing customers a platform to manage their own energy usage not only cuts down on manual admin work for staff, but it puts the onus on customers, helping improve transparency and build trust.
Companies like OVO Energy and Octopus Energy offer apps that allow individuals to submit their meter readings and track usage throughout the year. These apps also provide real-time insights into energy consumption, enabling users to identify patterns and make informed decisions to reduce waste. Many include features like cost estimations, tariff comparisons and tips on energy efficiency to help households save money while lowering their carbon footprint.
New UK Government targets mean smart meters will be installed in at least 74.5% of homes and nearly 69% of small businesses by the end of this year. The rise of smart technology offers many opportunities for energy and utility apps with more precise control and monitoring capabilities.
Developing a mobile app that integrates with smart meters can provide users with real-time data on their energy consumption allowing for more proactive energy management. With the majority of UK homes installed with a smart meter, an integrated mobile app can provide users comprehensive control over their energy environment.
In 2025, consumers care about their environmental impact more than ever before. Incorporating features that track and display sustainability metrics, such as carbon footprint and energy efficiency stand out in the market, helping users understand the environmental impact of their actions. An example of this is the PawPrint app, designed to help organisations and their staff measure, understand and reduce their carbon footprints.
Additionally, in-app AI-driven analytics can show how much energy a household or business consumes daily, where inefficiencies lie and how small behavioural changes – like turning off unused appliances or using renewable energy sources can both save money and cut their environmental impact.
Devising a lasting, scalable strategy that aligns with your business requirements is the cornerstone of success when incorporating any new technology. Starting by identifying the key challenges your business faces ensures that your new app addresses the root challenges and adds real value to your operations.
It’s easy to assume that senior managers and company leaders have a true understanding of your company and how it operates. While this may be true, your hands-on teams are the best source for understanding day-to-day challenges. Engaging with your staff to gather insights and identify the most pressing pain points avoids confusion and disconnection between teams. Regular feedback loops like team meetings, surveys or suggestion platforms ensure that leadership remains connected to the realities of daily operations and successful implementation of your app.
For one company, success may mean optimising operational efficiency while for others it might be about enhancing brand affinity or customer retention. Clearly defining your key performance indicators (KPIs) and establishing your metrics to measure the impact of your app helps in tracking progress and demonstrates the value of tech investment.
When implementing your app, a main priority should always be staff training. Without proper training, it’s hard for staff to advocate for change and can lead to a lack of adoption. Your team needs ample time to test the software, ask questions and provide suggestions for improvement. Well-trained staff are far more likely to embrace new systems and use them to their full potential.
Developing a mobile app that meets customer expectations and drives engagement requires expertise. Working with an experienced team like Zudu is imperative in ensuring your app is both user-friendly and effective.
As digital transformation revolutionises how energy companies interact wih their customers, prioritising a mobile app is more important than ever.
Speak to one of the team to start planning your and bring your digital project to life.
