In custom app development, it’s easy for the project focus to shift as new features, requests and product enhancements are introduced. As new ideas roll in, deadlines extend and budgets increase. Without clear boundaries and expectations, scope creep can quickly derail your entire project.
Read on for our guide to avoid scope creep in your custom app development project and discover how you can stay on track, on time and aligned with your business goals.
What is scope creep in custom app development?
Scope creep is a significant risk in any project, and it happens when new features, ideas or expectations are added without properly assessing their impact, the need for them and the cost to develop them. Often these developments start with good intentions. For instance, customer insights or a suggestion from a stakeholder, but without control they can affect the completion of milestones and ultimately affect the quality of the app.
Define a clear scope
Before any development begins, it’s important to create a detailed project scope document that outlines core functionality, goals, success metrics and constraints like time, budget and tech stack. In custom app development, we do this at the start of the project in what is called a Discovery Workshop. The workshop aims to establish the boundaries and expectations of the project, ensuring everyone involved has a shared understanding of what will be included and excluded. By aligning at the start of the project, you have a clear plan when assessing any potential additions or changes throughout.
Iteration is everything
In Agile development, cycles run in two-week sprints. This provides flexibility and the ability to adapt to changes quickly. Breaking down development into small, manageable sprints lets teams easily iterate and pivot their approach if new insights or requirements emerge. For instance, if a competitor releases a new feature, the development team can reassess priorities. Not only does this ensure the app remains relevant, but short sprints also allow for quick identification and correction, preventing issues from escalating into major changes.
Prioritisation of features
Often, when you try to do too much at one time it can lead to unclear goals and objectives. Instead, we focus on building a Minimum Viable Product (MVP). This is the most basic version of your app that still delivers value to users. An MVP allows you to test, learn and iterate on real data and user feedback. At Zudu, we prioritise product features using the MoSCoW method, a simple framework that helps us define what a product must, should, could and won’t include.
- Must haves: These are essential features. Without them, the product can’t function, meet legal or safety requirements, or be considered viable. For example, user login or basic accessibility standards.
- Could-haves: These are nice-to-have features that enhance the experience but aren’t essential. These are only included if there’s time and budget remaining after higher-priority work. For example, social media sharing or dark mode.
- Won’t-haves: Features that are intentionally excluded from the current release. They may be revisited in future phases but may be out of scope due to time, cost or strategic focus. For example: AI personalisation or offline functionality.
Implement processes for change
A team who is vocal with their ideas is always a good thing, but sometimes it can be hard to know which to prioritise and implement. Structured sprint cycles, backlog reviews and change request processes can help introduce new ideas in a controlled way. This allows you to make informed decisions rather than reactive ones, assessing their impact on time, cost and effectiveness as a team.
Communication and transparency
Scope creep in custom app development often occurs from miscommunication, whether that’s between the team, stakeholders or users. Clear, regular communication through check-ins, progress updates and open discussion is key in any custom app development project. We use communication tools like Basecamp to give everyone visibility and keep the project on track. It’s also important to ensure that all stakeholders understand the cost of the project and any changes. Including them in early discussions around effort and timelines ensures they’re part of the prioritisation process and reduces unrealistic expectations.
Keep track with milestone reviews
A milestone review is a formal assessment of progress in a custom app development project. They help track how the project is progressing compared to the original plan. Tools like Jira and Figma can also help visualise progress and flag early signs of the project veering off track. Tracking the project throughout allows for quick course correction before delays or budget issues emerge.
Contingency budgets in custom app development
Not all scope creep is bad, and sometimes an idea is worth the added effort. Building in a small contingency budget, accounting for time and cost, can give teams flexibility without derailing the project.
Work with a partner who is invested in your success
When you work with a team that gets your business, scope creep becomes less of a threat and more of an opportunity to refine, refocus and build something impactful. At Zudu, your success is a prerequisite to ours. Speak to one of the team to start planning your custom app development project.