Background
MMG Archbold is one of Scotland’s best-known accountancy practices, offering services from a variety of locations including Dundee, Forfar and Montrose. Their brand is well known, with the company trading in Scotland since the 1920s, and fast approaching 100 years old. This beloved local business is a truly important part of the business infrastructure of Scotland, having served their clients for generations.
The Brief
MMG Archbold are no strangers to innovation and management change – you don’t stay in business for 100 years without knowing how to adapt. The latest change to overhaul the accountancy industry has been the development of online accountancy software. These new products have made it easier than ever for business owners to manage their financial affairs, and for those accountants that are not willing to change their business practice, this poses a real threat.
As you would expect, MMG Archbold have embraced this change. They understand that while the online accountancy software makes ‘crunching the numbers’ easier than ever, it doesn’t detract from the real value their highly skilled team can offer to their clients through countless years of experience. They understand that the value they add comes not from crunching the numbers, but from making sense of them and helping businesses make key strategic decisions. By working with the latest online accounting software programs, MMGA have made themselves more valuable than ever to their clients, whilst also offering all the benefits this new technology enables. You get the impression that with this mindset, MMGA are likely to be around for another 100 years more.
Zudu’s brief was to enable MMGA to develop a modern, mobile responsive website that reflected how they embrace innovation, are well equipped for the digital world and allow them to redefine their value proposition combined with some powerful SEO that would see their website traffic reach an all-time high.
To meet the brief, Zudu first had to really interrogate MMGA’s business to understand how they deliver consistent value to clients. Luckily, collaboration is one thing Zudu excel at, and by working with the MMGA team, we were able to define the best way for MMGA to position themselves in the new online accountancy landscape.
The result was an innovative website with a powerful pitch, delivered directly via their home page. A series of animations tells visitors, in a clear and succinct fashion, exactly why MMGA should be the accountants of choice for them.
Beyond this, the website clearly delivers an insight into the variety of useful services that MMGA offers to clients, with clear calls to action throughout the user journey to encourage users to make enquiries. Click the image below to check it out!
And, just in case you were in any doubt that MMGA are embracing the online accountancy revolution, they have even integrated online accountancy platforms directly on their site, allowing their customers to access their favourite online accountancy products directly from their site! How handy!
Did we mention that the site also looks great on mobile devices?
Why not check out the website now? We would recommend paying a visit to the history section of the website to see the interesting development of a successful 100-year-old company!
After we had built MMGA a stunning new website, the only thing left to do was to ensure a healthy increase in the search engine’s rankings and a healthy boost of traffic to help this fantastic organisation grow even further. As always, the results speak for themselves:
– 110% Increase in Traffic
– 9.5% Decrease in Bounce Rate
– 1.5% Increase in Website Dwell Time.
Could your business do with a digital boost? Want to win more customers online and deliver a service that your competitors would be hard-pushed to match? Maybe you could just do with some more traffic to bring in more business? For all the above, you should get in touch here! We would love to help.
