App retention strategies to ensure your software enjoys success and longevity

Though benchmarks vary greatly from industry to industry, mobile apps have an average 30-day retention rate of 42%, and a 90-day retention rate of 25%. That means for every 1,000 people who download your app, just 250 will still be using it in three months’ time. Data from AppsFlyer found that retention rates of the …

  • 11th Jan, 21 -
  • James Buchan
  • Apps

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