Industry Insights

5 app store optimisation (ASO) tips to drive downloads to your app

You’ve spent months working with an app development company to build the ultimate mobile app for your business, celebrated the launch with your staff and business network, and now you’re waiting for the downloads to start trickling in. Unfortunately, it’s only when you launch your app that the hard work truly begins, and encouraging users …

• 22nd Jan, 19 -
• James Buchan
• Apps

An introduction to Search Ads on the App Store

Launching an app offers a wide range of benefits, not least increased brand awareness and a more engaged customer base. However, once you’ve taken the time to design an app and launched it in the iOS App Store, the biggest challenge is getting people to download it. In today’s article, we give you an introduction …

• 13th Aug, 18 -
• James Buchan
• Apps