Industry Insights

An introduction to Search Ads on the App Store

Launching an app offers a wide range of benefits, not least increased brand awareness and a more engaged customer base. However, once you’ve taken the time to design an app and launched it in the iOS App Store, the biggest challenge is getting people to download it. In today’s article, we give you an introduction …

• 13th Aug, 18 -
• James Buchan
• Apps

What app developers need to know about Apple’s upcoming iOS 12

As one of the world’s most popular operating systems, iOS is a platform that you simply cannot avoid if you’re a developer or entrepreneur with a smartphone app. With more than 500 million app store visits every week and Apple paying out more than $26 billion to developers in 2017 alone, the future of smartphone …

• 19th Jun, 18 -
• James Buchan
• Apps