How to get your App approved on the App Store

You’ve spent months working with an app development team to create an innovative and user-focused app for your customers, and now it’s the moment of reckoning: submitting it to the App Store. Although Apple reviews thousands of new applications every day, the truth is that not all of those will be accepted; even Microsoft and …

  • 19th Aug, 20 -
  • James Buchan
  • Apps

App Store Advertising: the biggest pros and cons

So, you’ve done it. After months of planning, research, development and testing, you’ve launched your first app. Now what? Once you’ve shared it with friends, family, colleagues, business contacts and your newsletter, the trickiest part is encouraging the general public to find it and download it. Though the average smartphone user has between 60 and …

  • 3rd Feb, 20 -
  • James Buchan
  • Apps

An introduction to Search Ads on the App Store

Launching an app offers a wide range of benefits, not least increased brand awareness and a more engaged customer base. However, once you’ve taken the time to design an app and launched it in the iOS App Store, the biggest challenge is getting people to download it. In today’s article, we give you an introduction …

  • 13th Aug, 18 -
  • James Buchan
  • Apps

What app developers need to know about Apple’s upcoming iOS 12

As one of the world’s most popular operating systems, iOS is a platform that you simply cannot avoid if you’re a developer or entrepreneur with a smartphone app. With more than 500 million app store visits every week and Apple paying out more than $26 billion to developers in 2017 alone, the future of smartphone …

  • 19th Jun, 18 -
  • James Buchan
  • Apps

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