Pay-per-click is one of the most lucrative and cost-effective marketing strategies available to businesses of all shapes and sizes, but there is little point in spending money on adverts on Google or social media if your landing pages aren’t up to scratch. Those pages – designed to entice people to take action on your website …
Whether you’re promoting a corner shop or a high-end hotel and spa, digital marketing has never been more important. As well as focusing on social media, developing a website and app for your business, and investing in paid ads on Google and Facebook, one of the best techniques for putting your firm in front of …
Promoting a business with no budget used to be tough, but thanks to digital techniques like social media, content marketing and search engine optimisation, it no longer has to be. Today, we’ve put together five ways that you can improve your website’s SEO without having to swallow a handbook. Follow these simple steps, and you’ll …
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