Pay-per-click advertising mistakes you need to avoid

Using pay-per-click ads is a great way to promote your business and services online. If you’re new to the concept, these ads are a form of digital marketing where a business or organisation will publish an ad online, and get charged each time the ad is clicked on. These ads are built on a series …

How PPC and SEO can work together as part of a digital marketing strategy

It’s an age-old digital marketing conundrum: are you better off putting your budget into SEO or pay-per-click (PPC)? It’s often said that, for those who are looking for a “quick win” and need to demonstrate a return on their investment as soon as possible, PPC campaigns are more effective, as you’re paying for immediate reach …

Common PPC mistakes you need to avoid

Whether you’re just starting out or you’re introducing new sales funnels to capture leads, you will likely have considered pay-per-click (PPC) advertising. Considered the “quick win” in the world of marketing, PPC allows you to pay for a prominent spot atop search engine results pages (SERPs) and put your brand in front of potential customers …

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