It’s an age-old digital marketing conundrum: are you better off putting your budget into SEO or pay-per-click (PPC)? It’s often said that, for those who are looking for a “quick win” and need to demonstrate a return on their investment as soon as possible, PPC campaigns are more effective, as you’re paying for immediate reach …
After spending months (and thousands) researching and developing a new website for your business, you might expect to start generating leads and sales pretty quickly. After all, your all bells, all whistles site looks a million times better than your competitor’s, but without the right search engine optimisation strategy, your hard work will probably be …
SEO is one of the most effective digital marketing techniques for small businesses, but it’s commonly overlooked or dismissed because of its complexity and common misconceptions. If you’re an estate agent in Dundee and climb to rank one for Dundee Estate Agent, for example, you could drive thousands of potential customers to your website every …
Search engine optimisation is, without a doubt, one of the most effective digital marketing strategies available to small and medium-sized business owners. Climb to the top of Google for a term related to your niche, and you’ll attract hundreds – or thousands – of potential customers to your website. The best part? Those leads are …
As an SME, spending money on SEO can often feel like a shot in the dark. Unless you have a strategy tailored to your business, taking into account your budget, competition, and niche, the chances are you’re going to struggle to climb to the top of the results pages organically. With engagements on social media …
A well-designed website is useless unless it drives targeted traffic to your website and helps you to increase brand awareness and convert visitors into customers. But taking the time to understand Google’s best practices and start ranking for key terms related to your industry and location can take time, causing many businesses to give up …
Whether you’re promoting a corner shop or a high-end hotel and spa, digital marketing has never been more important. As well as focusing on social media, developing a website and app for your business, and investing in paid ads on Google and Facebook, one of the best techniques for putting your firm in front of …
Whether you’re a fan of smart speakers or you’re yet to adopt, it’s hard to deny the power of the technology. An incredible 40% of all UK households will own an Amazon Alexa, Google Home or Apple HomePod by the end of 2018, and by 2020, 30% of all searches will be voice-conducted. As a …
Promoting a business with no budget used to be tough, but thanks to digital techniques like social media, content marketing and search engine optimisation, it no longer has to be. Today, we’ve put together five ways that you can improve your website’s SEO without having to swallow a handbook. Follow these simple steps, and you’ll …
Background VWS is Scotland’s leading installer of sophisticated security, fire safety, and networking technologies. Since installing their first CCTV system in 1986 they have led an industry that has seen an explosion in technological innovation. With a strong ethos for continuous improvement, staff training and a keen eye on a constantly evolving industry VWS have …
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