In 2025, businesses are looking for ways to cut down on costs without compromising on quality. Progressive web apps are revolutionising software development, combining the benefits of a mobile app and a website.
Read on for our guide to the future of Progressive Web Apps (PWAs), what they are and the benefits to businesses and users.
Progressive Web Apps are a type of app built using web technologies, offering companies a cost-effective alternative to a mobile app without compromising usability and user experience.
They adapt to the capabilities supported by each device and can also run in web browsers, like websites. Despite running on the web, Progressive Web Apps can work offline, send push notifications and often feel as fast and smooth as apps downloaded from the app store.
Some examples of companies utilising Progressive Web Apps are Pinterest, Spotify and Trivago.
One of the most significant benefits of Progressive Web Apps is their ability to function offline. Powered by service workers who cache essential content, PWAs can provide uninterrupted access to information and content in areas without an internet connection.
This is a gamechanger for many industries that require critical information in low connectivity zones. For instance, the travel industry can provide travelers access to offline maps, guides or translation tools. Alternatively, in the energy sector, Progressive Web Apps can offer field workers in remote locations access to operational manuals or safety protocols.
As technology progresses, we are likely to see an advancement in how PWAs operate too. More advanced offline capabilities and caching mechanisms will ensure that users always have access to the most relevant and up-to-date content.
When it comes to how people access the web, mobile is increasingly becoming users’ first choice. Data shows that mobiles accounted for more than 63% of web page requests in December 2024, almost double that of a decade ago at 31.79%.
Progressive Web Apps are designed to be mobile-first meaning quick load times, simple navigation and mobile-optimised layouts. As mobile continues to dominate the market, solutions that are responsive across devices stand out to businesses and consumers.
Progressive Web Apps allow developers to use one codebase that works on all devices, removing the need to develop separate apps for iOS, Android and desktop. This offers a cost-effective alternative to traditional native app development while offering fast, responsive design.
Mobile apps may not be going anywhere but we are likely to see an uptake in cost-effective solutions as technology and AI advances software development.
One of the key differentiators of Progressive Web Apps compared to traditional mobile apps is that they don’t require users to download an app from the app store, despite having an app-like experience. Installed straight from a web browser, they offer users a more convenient way to use apps. By simplifying the installation process and removing the step of downloading an app, it expands the reach of Progressive Web Apps often leading to higher user acquisition rates than native apps.
According to Fintech Global’s 2025 Cyber Security Trends Report, UK organisations are investing heavily in cyber security, with budgets expected to rise by an average of 31% in 2025. Cybersecurity is becoming more of a concern than ever.
Like websites, Progressive Web Apps rely on HTTPS, ensuring encrypted communication and data protection. Additionally, they often benefit from operating system-level security measures making them a secure platform for handling sensitive data.
Future advancements of Progressive Web Apps are likely to include stronger encryption protocols, more robust authentication methods and improved protection against web vulnerabilities.
AI is already being used in Progressive Web Apps to personalise interactions and enhance the user experience all while leveraging their offline capabilities. As AI use progresses, we will likely see it playing a significant role in enhancing PWA functionality, with applications like AI-powered chatbots, personalised recommendations and predictive analytics offering a more seamless and engaging experience for users.
Seamlessly combining the benefits of both websites and mobile apps, Progressive Web Apps are rising in popularity. By utilising PWAs, companies can stay ahead of the competition and meet the needs of a mobile-first generation.
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