Looking for app developer recommendations for your next project? You’ve come to the right place! In this article, we’re going to round up everything you need to know when deciding which app developer to choose when working on a new project and give you some tips and tricks on how to design and launch an app that will keep your customers coming back time and time again.
Whether you’re only just starting out in business or you’ve been working in the same niche for a number of years and want to diversify your product or service, launching a custom mobile app could be the way forward. Not only do custom apps allow you to market directly to customers through push notifications, but they increase brand awareness, lead to better engagement rates, allow for scheduling and reminders, and give you new data to better understand your audience.
Once you’ve got an idea for a new app and have an understanding of the functionality and tools you’d like to include, perhaps the hardest thing to do is find an app developer that will be suited to the project. Of course, there are thousands of developers across the country, but finding one that can work to your timescale, meet your budget and deliver the best results can be tough.
What to look for in an app developer
As a small or medium-sized business owner, you’ll no doubt want to take time when looking for app developer options. Making the wrong decision could lead to a poor quality product and end up costing you more by the time you’ve made the necessary changes to send the app to market. The good news is that there are several important features that you should look for when trying to find an app development company, and we’ve put them together in this guide.
The most important feature to look for, of course, is ability. One of the first things that you should do when researching into companies offering apps is try out their apps for yourself, to get a feel for their style of work and determine whether they’re the right fit for your business. Just as in any industry, many companies ‘talk the talk’ and claim that they are the best developers, but the proof is in the pudding, and if their apps don’t live up to your standards, you can walk away before you commission them for a job.
Looking at case studies and reviews are also important, especially if you’re planning on working with an agency that specialises in apps in a particular niche. At Zudu, for example, our expertise ranges from healthcare apps, with previous experience working with NHS Scotland, through to travel and tourism apps. Of course, app developers don’t necessarily have to have worked on an app for your niche in the past, but having that industry knowledge and an understanding of an audience can help to craft a custom app that will prove more effective and deliver results.
The best app development companies will also offer free face-to-face consultations, and even give you a proposal based on their understanding of your project and their vision for your app. Working with a company that’s prepared to put in the research and create a proposal can really set the precedent, demonstrating their commitment and enthusiasm for your project and willingness to ‘go the extra mile’ to help you achieve your goals. Remember to do your research and speak with multiple marketing and development agencies before you make a firm decision.
How to create an app for your business
As well as finding the best application developers for your new smartphone app, it’s important to have a clear understanding of the app you’d like to create. Indeed, it’s all well and good saying that you want an app for your business, but if you haven’t thought about its unique selling point or its place in the market, the chances are people won’t want to download it when it launches.
Begin your app development process by identifying a problem that you’d like your app to resolve. If you work in the hospitality industry, for example, then you might want to launch an app for your hotel that lets customers check in online and order room service from their phone. Next, decide on which platforms and devices you’d like your app to support (bear in mind that iOS holds a 19.4% market share, and Android 77.3%), and then think about user-experience of your app to ensure customers stick around once they download and interact with your app.
Once you’ve got the idea in place, decide on the app development company you’d like to work with, and then create a prototype of your app, incorporating analytics into the design to allow for testing and customer feedback. From there, you can capture metrics from beta testers, update your app based on feedback, and launch the app to the public on the App Store and Play Store.
The hard work doesn’t stop when your app launches, though. It’s important that you focus on the marketing of your app to reach your intended audience, whether that’s by using advertising in the App Store and Google Play Store, running a campaign on your website, emailing your users to let them know about your new app, or incentivising app downloads using discounts.
Still looking for app developer ideas for your business?
We hope that this guide will prove useful when you’re looking for app developer ideas for your business, but if you still haven’t made up your mind, there’s one agency we’d like to recommend to you: our own, of course! We’re an award-winning app development agency based in Scotland and we’ve worked with names such as NHS Scotland, BBC, Npower, Thorntons Investments, Action for Children and many more – and your business could be next! To find out more about how we could help create an app for your business, don’t hesitate to give us a call on +44 (0) 1382 690 080. If you’d prefer, you can click here to fill out our form, or send us an email direct to firstname.lastname@example.org. We can’t wait to hear from you soon!